Semantic Core und Clustering – Allgemeine Informationen
In response to Internet user queries, search engines offer pages with the most relevant results. The best way to increase traffic is through organic search. How is search output formed? It depends on what is important to users and also on the method of data search used. A serious approach to creating a semantic core is essential for all this.
How the Semantic Core of a Site is Formed
In the process of composing a semantic core, it is necessary to distribute the most frequently used keys from the list across different pages of the site. This is called SEO optimization, which will help advance the site in search engines like Yandex, Google, Yahoo, and others. Keys must correspond to the overall theme of the website. This means that key phrases should describe the main activity of the company, offer a product purchase or a service order.
Keys must be picked correctly, so we will tell you how to do it:
- Initially, highlight all services that can be ordered on the site, as well as products sold there, and divide everything into categories.
- Next, get acquainted with competitors’ pages and take into account search engine prompts.
- Finally, determine which key queries are most frequently used to search for sites that occupy leading positions in search results.
It is also important to remember the index of spamminess. To avoid this, key phrases and words should occupy no more than 5% of the text posted on the site.
How the Structure of a Site is Formed
Creating a semantic core, designing the site to be user-friendly, and adding content – all play an important role in promotion. To create a comfortable structure, two methods are used:
- Form the structure based on the study of several groups of user queries.
- Create the skeleton of the web resource based on the products or services sold on it. Then place semantic core queries on the already finished site.
To create the structure of a site, many actions need to be performed. Collecting, analyzing, and grouping key words is mandatory. This can be done independently or using special programs and services, automatic methods. It is also important to eliminate so-called verbal garbage. Copywriters draft tasks based on this analysis, listing the most frequent and useful queries, after which the finished material is published on the site.
The Semantic Core is Created to:
- Find out how many requests originated from users about a particular query, that is, what frequency they had, disregarding paid advertising.
- Provide users with solutions to their tasks and answers to their queries.
- Influence the ranking of the web resource in search systems.
Request Clustering: What It Is
Under the word clustering, we mean the division of key words and phrases into groups according to attributes. Keys are divided by conditions, meaning, similarity. Clustering helps organize a particular project’s web page. By creating a list of negative words and stop-words, irrelevant queries are removed immediately.
Types of Key Queries:
- For information search (informational) – “how to plant gladioli,” “where do cacti grow.”
- For performing specific actions (transactional) – “download book,” “buy laptop.”
- For searching data on a specific page (navigational) – “registration on Facebook,” “official Nokia page.”
- Geodependent or geoneindependent. They differ in whether or not the region is indicated, the region where the service is provided.
- Undefined – indicate that the visitor doesn’t exactly know what they need. For example, a query like “wardrobe” might mean a person wants to buy a wardrobe, repair it, make it themselves, plan the arrangement of things in it, or just look at photos of different wardrobe models.
It is not advisable to place queries with both informational and commercial sense on the same page.
Clustering is Divided into Two Types:
- Automatic. Special services are used for it: Semrush, Serpstat, SpyFu, Cluster Army, Contadu, Umbrellum and others. If you choose this clustering option, be sure to consider the volume of the query base, the languages of the countries where it is prescribed, synonym lists and how often updates take place.
- Manual. Conducted with the help of common programs like Word, Excel, Google Sheets.
Clustering is Completed Depending on:
- The project (sales or information).
- Similarity in meaning and semantics.
- Words-intents (uniting by intentions).
- Words with the same root.
Clustering is Conducted in Several Main Stages:
- Search for key words that will be distributed among groups.
- Determine assessment criteria and degree of similarity.
- Evaluate the results of the work done.
Also, it needs to be mentioned that clustering methods are divided into hierarchical and non-hierarchical (logical or probability-dependent). They are also divided into soft, hard, and moderate, which are divided based on the number of common queries in the top URL. In this case, soft means no connection between queries, hard means they have the same URL, and moderate means they are connected by parameters.
There is no such way or clustering method that can ensure the placement of a web resource in the leading search system positions in a matter of minutes. To succeed, you need to apply several techniques at once. Very often, manual grouping of keys is performed first, and then special services are used for this. Also, do not forget about the need to place keys with low frequency indices. If you seriously engage in clustering, your site will surely become a leader in search results.
