Blog about SEO, linkbuilding, PR, marketing

We present to your attention a rating of the leading news websites in Ukraine that shape the country’s informational agenda. In today’s world, where the speed and accuracy of information play a crucial role, choosing a reliable news source becomes especially important. Our rating will help you navigate the diversity of Ukrainian media and choose […]

The concept of marketing myopia was introduced in literature by Theodore Levitt in 1960. It refers to a situation where marketing managers fail to correctly analyze industry opportunities, threats, or weaknesses. Marketing myopia is often observed among brands that cannot detect trends or focus solely on the features of a product/service. Approaches to marketing that […]

A popular social platform has introduced a new feature that allows users to access relevant content and pages from other participants in one place. There have been changes in the mechanisms that drive the search function. Now, after clicking on a hashtag, users will see an expanded view of results, which includes not only top […]

In addition to the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), actively promoted by Google, there are two additional factors that significantly shape trust towards a brand or individual online – reputation and transparency. These critically important elements often get overlooked, yet they are key to demonstrating reliability to search engine algorithms. Reputation as the […]

At PrFlare, we set ambitious goals and work tirelessly to improve our platform to deliver a truly outstanding customer experience. After a year of hard work, we’re proud to unveil a major upgrade designed to take your experience to a whole new level. Get ready for revolutionary changes that will open up unlimited possibilities for […]

What is Affiliate Marketing Affiliate marketing is a type of marketing that is based on cooperation between companies and webmasters, where one party (called the “affiliate partner”) promotes the products or services of another party (known as the “supplier partner”) and receives compensation for successful sales, clicks, or other actions completed through their marketing efforts. […]

To ensure complete consistency of key metrics across products within its advertising ecosystem, Google is introducing a fundamentally new approach to tracking and classifying user actions in Google Analytics 4. The previous concept of “conversion” is being left behind — instead of this, user activity will be analyzed using “key events.” This unification of terminology […]

Meta Quest Update: Breaking Barriers in VR Technology Accessibility As the release date for Apple’s Vision Pro virtual reality headset approaches, Meta has unveiled a significant update for its Quest series VR devices. Now, the Quest 3, Quest 2, and Quest Pro models support the playback of spatial videos, a feature previously considered exclusive to […]