Copywriting

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Submitting an article for publication on websites
Submitting an article for publication on websites

Submitting an article for publication on websites

The life of a modern individual is intricately tied to the Internet. With its help, one can not only receive a plethora of positive emotions from viewing their favorite content but also discover in-depth information on any questions of interest. Many utilize the vast advantages of the global web to create and develop their own […]

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All About Text Readability: What It Is, How to Check It, and How to Reduce It
All About Text Readability: What It Is, How to Check It, and How to Reduce It

All About Text Readability: What It Is, How to Check It, and How to Reduce It

Recently, the quality of the texts featured in leading search engine results has significantly improved. Imagine that earlier search engines often overlooked worthless textual materials that were almost entirely made up of a single keyword. For commercial web resources, this was great because the more keywords they utilized, the higher their chances of being seen […]

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Stop-words in Texts: Variability and Elimination Methods
Stop-words in Texts: Variability and Elimination Methods

Stop-words in Texts: Variability and Elimination Methods

The text is the primary source of information that users encounter when searching for something online. And quite often, while reading an article, we evaluate it — are there any grammatical and punctuation errors in it, does the writing correspond to the actual effectiveness. But there is another variety of textual elements that catch the […]

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What Represents the Essence of Textual Coherence and How to Assess Its Level
What Represents the Essence of Textual Coherence and How to Assess Its Level

What Represents the Essence of Textual Coherence and How to Assess Its Level

To evaluate the quality of a text, it is sufficient to rely on certain metrics, specifically: uniqueness, relevancy, and clarity. Both users and search engines consistently favor creative, authentic content over publications that rely on formulaic expressions and banal conclusions. This is precisely why it is extraordinarily important that the first criterion always remains exceptionally […]

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How to Write Selling Posts and What Mistakes to Avoid
How to Write Selling Posts and What Mistakes to Avoid

How to Write Selling Posts and What Mistakes to Avoid

Many companies use the same methods to increase traffic and profits from their website work, which ultimately do not yield the desired results. The reason is simple – in the process of creating promotional posts, they make similar mistakes. Today we will talk about these mistakes and also give advice on what truly selling texts […]

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Content Syndication – Harness the Benefit of Reposted Materials
Content Syndication – Harness the Benefit of Reposted Materials

Content Syndication – Harness the Benefit of Reposted Materials

Today, business owners often consult a content marketer – a specialist whose main duties involve regular recreation and smart distribution of content. Entrusting tasks related to formulating a marketing strategy for website promotion to an expert is the right and most importantly, effective choice. However, due to the overwhelming intensification of the information flow and […]

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What the Text on Your Website’s Homepage Should Be Like
What the Text on Your Website’s Homepage Should Be Like

What the Text on Your Website’s Homepage Should Be Like

The homepage is the most crucial component of your company’s online presence. It’s what users see first when they visit your site. Besides, the homepage succinctly reflects your business concept and tells clients about it. Therefore, it deserves special attention, and it’s important to learn all the requirements and recommendations. The SEO Role of the […]

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Why The Google Course Introduced Information on Word Count and Keyword Density
Why The Google Course Introduced Information on Word Count and Keyword Density

Why The Google Course Introduced Information on Word Count and Keyword Density

Relatively recently, Google informed its users about the development of a new project named Google Career Certificate. In the SEO training materials provided, there were suggestions on the recommended text length and the desired keyword density. During the keyword research study, information was shared on how to achieve top positions in search results. It is […]