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Google Supplemental or Related: What It Is and How to Avoid Your Pages Ending Up in It
Google Supplemental or Related: What It Is and How to Avoid Your Pages Ending Up in It

Google Supplemental or Related: What It Is and How to Avoid Your Pages Ending Up in It

Google supplemental is an additional index in the search system, where sections of certain projects often end up. For a person conducting a search on the Internet, they become invisible. As a result, users do not receive all possible results, and the site itself progresses very slowly. Supplemental results or “Google Supplemental” Google always strives […]

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How to Check if a Website is Banned in Search Engines
How to Check if a Website is Banned in Search Engines

How to Check if a Website is Banned in Search Engines

The English word “to ban” has long become part of everyone’s vocabulary. But what specific meaning does it have in the context of SEO? A complete removal of all pages of a site from the search engine results is referred to as a site ban. Naturally, in such a case, your web page will not […]

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How to Create an SEO Report that Delightfully Surprises the Client
How to Create an SEO Report that Delightfully Surprises the Client

How to Create an SEO Report that Delightfully Surprises the Client

SEO report – this is a special document that includes a list of implemented tasks for a specified period, supported by analysis. The preparation involves a specialist in search optimization, who performs the bulk of the work in promoting the web resource. In the report, it is important to indicate all the metrics that directly […]

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How to Establish Communication with Clients in SEO Service Organization Regarding Pre-Sales
How to Establish Communication with Clients in SEO Service Organization Regarding Pre-Sales

How to Establish Communication with Clients in SEO Service Organization Regarding Pre-Sales

Let’s explore what a presale is and how to formally structure a commercial offer in SEO to effectively engage with potential clients. We will discuss the main intricacies of communication with the client, as well as examine common mistakes that occur in force majeure situations. Presale – Understanding the Concept This term can be interpreted […]

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How Can a Brief Help When Working with Sponsored Content?
How Can a Brief Help When Working with Sponsored Content?

How Can a Brief Help When Working with Sponsored Content?

In recent years, one of the most effective digital marketing strategies has been sponsored content. A significant aspect of such articles is that they are written by qualified specialists rather than ordinary advertisers. A specialist in public relations finely tunes the messaging for the target audience, leading to a more effective promotion of a service, […]

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Everything you need to know about the sales funnel
Everything you need to know about the sales funnel

Everything you need to know about the sales funnel

Successful digital marketing strategies always rely on a holistic approach. One of the most critical steps on the path to achieving ‘primary’ business objectives is the construction and implementation of a sales funnel. Properly organized communication systems with potential customers enable the entrepreneur to maximize their own benefits while minimizing all key input metrics: human-hours, […]

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PBN: How to Use It as an SEO Promotion Tool – Building the “Right” Network of Websites
PBN: How to Use It as an SEO Promotion Tool – Building the “Right” Network of Websites

PBN: How to Use It as an SEO Promotion Tool – Building the “Right” Network of Websites

The PBN (Private Blog Network) is a not-so-conventional method of promotion. Typically, web developers and website owners turn to optimizing the linking profile only after fully utilizing all available SEO tools. In this article, we will thoroughly examine the advantages and disadvantages of using PBNs, as well as delve into the step-by-step process of constructing […]

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Phishing links – what are they and how to spot them
Phishing links – what are they and how to spot them

Phishing links – what are they and how to spot them

Phishing links are conditions exploited by malicious internet users to deceive and manipulate. With the help of links of this kind, they can extract personal information from individuals and use it for their own objectives. To an ordinary person, such a link often appears legitimate, especially since they are specifically designed to look that way. […]