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The clickability metric reflects the actual number of users who visited the site after viewing a specific advertisement. CTR is correlated with other metrics, specifically CR or conversion rate. The conversion coefficient shows the percentage of people who not only clicked on the ad but also carried out a target action: called the listed contacts, […]

In recent years, online commerce in Ukraine has reached an entirely new level. According to data from EVO (which includes Rozetka and Prom.ua), just a few years ago, the market share amounted to only 17%, but it has significantly grown since then. Many businesses are making the firm decision to start developing online, yet not […]

It can be said that traffic is a measure of success in the digital business sphere. Nowadays, any thoughtful entrepreneur strives with all their might to attract the attention of a potentially large audience to their own product. The sources of traffic include various internet platforms. However, practice shows that traffic sources, which are believed […]

As of today, e-commerce is one of the fastest-growing niches. Experienced entrepreneurs involved in B2B sales understand the potential of the information market and therefore actively utilize digital tools in organizing their activities. To optimize all business processes, establish a customer service system, and stand out against competitors in the relevant market niche, it’s necessary […]

The digital commerce sector has significantly expanded in recent years. With the help of internet technologies, today we perform a multitude of various operations: from ordering products and booking appointments with specialists to taking educational courses and selecting cosmetic products. This is precisely why the owners of successful companies put a lot of effort into […]