Management

Behind the success of online marketing lies the choice of a successful and appropriate strategy tailored to a specific business development scenario. Indeed, advertising enables the attraction of the largest possible audience of visitors and clients. Moreover, it helps to understand whether you are truly moving in the right direction and what exactly your clients […]

In recent years, online commerce in Ukraine has reached an entirely new level. According to data from EVO (which includes Rozetka and Prom.ua), just a few years ago, the market share amounted to only 17%, but it has significantly grown since then. Many businesses are making the firm decision to start developing online, yet not […]

Updating algorithms is the standard action taken by search engines to improve the search process itself and to ensure higher quality results. Today, we will discuss the new updates in algorithms, how they have affected ranking in Google, and you will also learn about the YMYL criteria and how to effectively optimize your site. Details […]

Vital queries refer to search requests where the name of a company or brand holds significant meaning. At first glance, it may seem that working with phrases, accompanied by clarifying constructs, is extraordinarily simple. However, similar assertions are misguided, as search algorithms specifically respond to complex word combinations. The article will delve deeper into the […]

In a situation where an SEO strategy yields visible results and positions the website’s resources, it is essential to continually improve rankings. Ceasing to control and refine the main sources of traffic can be a poor idea. The competition for “a place in the sun” in search results is relentless and never ceases. Once you […]