Marketing

The concept of marketing myopia was introduced in literature by Theodore Levitt in 1960. It refers to a situation where marketing managers fail to correctly analyze industry opportunities, threats, or weaknesses. Marketing myopia is often observed among brands that cannot detect trends or focus solely on the features of a product/service. Approaches to marketing that […]

What is Affiliate Marketing Affiliate marketing is a type of marketing that is based on cooperation between companies and webmasters, where one party (called the “affiliate partner”) promotes the products or services of another party (known as the “supplier partner”) and receives compensation for successful sales, clicks, or other actions completed through their marketing efforts. […]

In today’s world, where competition in the product and service market is becoming increasingly fierce, companies and marketers are seeking new and effective ways to attract attention and disseminate information about their products or services. One such method is viral marketing. In this article, we will explore what viral marketing is, its fundamental principles, and […]

You may be wondering why clients have stopped completing purchases and started leaving the site in droves? To find the answers to this question and prevent further errors, it’s essential to analyze the Churn Rate – the indicator of user attrition. In this article, we’ll take a closer look at what this product metric represents. […]

In the process of promoting a brand, user engagement plays a crucial role. For a brand to be memorable to people and for them to want to recognize it in its best light, direct interaction with advertisements is absolutely essential. However, finding an interesting and captivating way to showcase the brand has become quite challenging. […]

Advertorials and sponsored articles are often confused with each other, as both types of advertising tend to be nuanced and demonstrate greater effectiveness than classic promotions that are blatantly thrown in the reader’s face. Currently, sponsored content and commissioned editorial content represent two of the most effective methods of digital marketing. Despite their strong similarities, […]

Sponsored content is text that is placed on a specific website and is paid for by the advertisers themselves. The writing of this article is managed by the publisher. Thanks to this, it becomes well-written, engaging, and looks excellent against the background of other content on the publisher’s site. If you are developing a marketing […]

Online sales are becoming increasingly complex year by year, as achieving good traffic and a sufficient number of leads with the help of a simple website is quite challenging. Therefore, to attract clients and increase their trust levels, two primary methods are used. Content marketing achieves this through expert articles, while the sales funnel utilizes […]