How to Accurately Determine the Value of an Internet Website
If you are planning to create your own internet project for sales or intend to acquire an existing web resource, knowledge about pricing specifics is certainly useful. The price of any website typically forms gradually, taking into account certain nuances. However, on the market, the value of web resources is often determined subjectively—buyers are frequently […]
How to Utilize Sponsored Content to Enhance Company’s SEO Rankings
Only experienced marketers and qualified SEO specialists can adequately assess the significance of sponsored content in promoting a brand. Along with increasing brand awareness, such advertising brings numerous other beneficial possibilities, with promotion being one of the main advantages. In this article, we will evaluate the potential of sponsored articles to understand how to utilize […]
Sponsored Articles and Custom Editorial Content: General and Specific
Advertorials and sponsored articles are often confused with each other, as both types of advertising tend to be nuanced and demonstrate greater effectiveness than classic promotions that are blatantly thrown in the reader’s face. Currently, sponsored content and commissioned editorial content represent two of the most effective methods of digital marketing. Despite their strong similarities, […]
Why Sponsored Content Is Better to Publish on Media Platforms “With a Loud Name”
PR specialists understand that sponsored content allows for the correct positioning of a brand in the eyes of the target audience, facilitates collaboration with clients, and intensifies traffic. According to market analysts, the share of the native advertising market is expected to exceed 402 billion dollars by 2025. Given the fact that PR specialists increasingly […]
The Effectiveness of Branded Content on Banner Advertising
Branded content requires a considerable amount of resources from the owner of the web resource in terms of financial investment, while specialists need adequate time and skills. Therefore, if you are considering implementing such an instrument for the first time, you may have some doubts. The uncertainty can stem from not knowing just how beneficial […]
How to Increase the Click-Through Rate of Email Campaigns
The clickability metric reflects the actual number of users who visited the site after viewing a specific advertisement. CTR is correlated with other metrics, specifically CR or conversion rate. The conversion coefficient shows the percentage of people who not only clicked on the ad but also carried out a target action: called the listed contacts, […]
How to Retain Clients Through Retention Marketing
Retention marketing today is considered one of the most effective ways to promote a business. Evidence of this can be found in statistics that provide various insights. It has been shown that attracting a new client requires five times more investment than retaining the interest of existing customers. Profits tend to increase by approximately 3.3% […]
Key Trends in Digital Marketing
Today, it is impossible to fully promote oneself in the internet sales market without the application of digital marketing tools. However, it is essential to understand that along with the growing importance of digital in business, the evolution of all its methods and techniques has accelerated. To compete effectively in terms of impressions and, most […]
