PPC

In recent times, there has been much debate about which approach brings more benefit to a website: SEO or PPC. Proponents of contextual advertising tend to argue that proper HTML markup, high-quality SEO texts, and well-thought-out design are simply a waste of time and resources. However, SEO specialists argue that “pay-per-click” is insufficiently profitable and […]

Advertising is something that everyone encounters daily, whether they are watching various videos on the internet, reading news, or looking for specific products. For instance, when it comes to radio or TV, it is possible to avoid advertisements by utilizing streaming services or selecting specific channels. However, avoiding ads on the internet is much more […]

If the process of attracting an audience was previously organized linearly and straightforwardly, today it necessitates a more proactive approach to engage users with a product or service. According to forecasts by experts in the field of search optimization, the share of digital marketing in the U.S. is expected to reach 6.2 billion by 2026, […]

The digital commerce sector has significantly expanded in recent years. With the help of internet technologies, today we perform a multitude of various operations: from ordering products and booking appointments with specialists to taking educational courses and selecting cosmetic products. This is precisely why the owners of successful companies put a lot of effort into […]

Which internet marketing tool should you choose to speed up your business growth? Let’s say this – each has its pros and cons, so it can bring benefits. Today, we will compare three tools – SEO, targeting, and context, so you can choose the most suitable for you. Features of SEO, its Pros and Cons […]

You’ve probably heard the term “digital marketing” more than once, but you may not have fully understood its meaning. Today, we will delve into digital marketing, its types, and distinctive features. The Meaning and Types of Digital Marketing Digital marketing is a collective term that refers to the promotion of goods or services via various […]

The Google Marketing Platform service helps automate advertising purchases. It is quite popular among advertisers and various agencies, publishing houses, but will this platform be suitable for your business? Today, we will take a closer look at Google Marketing Platform with its main features. What Google Marketing Platform Consists of This service helps to effectively […]

Google Shopping is an effective platform for attracting potential customers and buyers of goods and services. Therefore, it is important to know how to work with it. Google Shopping offers a type of marketing campaign that allows users to obtain all necessary information before clicking on a product, including photos, store ratings, product names, prices, […]