PR

If the process of attracting an audience was previously organized linearly and straightforwardly, today it necessitates a more proactive approach to engage users with a product or service. According to forecasts by experts in the field of search optimization, the share of digital marketing in the U.S. is expected to reach 6.2 billion by 2026, […]

PR specialists understand that sponsored content allows for the correct positioning of a brand in the eyes of the target audience, facilitates collaboration with clients, and intensifies traffic. According to market analysts, the share of the native advertising market is expected to exceed 402 billion dollars by 2025. Given the fact that PR specialists increasingly […]

Branded content requires a considerable amount of resources from the owner of the web resource in terms of financial investment, while specialists need adequate time and skills. Therefore, if you are considering implementing such an instrument for the first time, you may have some doubts. The uncertainty can stem from not knowing just how beneficial […]