SEO

In addition to the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), actively promoted by Google, there are two additional factors that significantly shape trust towards a brand or individual online – reputation and transparency. These critically important elements often get overlooked, yet they are key to demonstrating reliability to search engine algorithms. Reputation as the […]

To ensure complete consistency of key metrics across products within its advertising ecosystem, Google is introducing a fundamentally new approach to tracking and classifying user actions in Google Analytics 4. The previous concept of “conversion” is being left behind — instead of this, user activity will be analyzed using “key events.” This unification of terminology […]

Modern Technologies for Convenience With each passing day, the significance of accurate and operational data regarding locations, companies, and services continues to grow. This is particularly evident in larger cities and for travelers. Google, a leader in the field of mapping services, is taking a new step in developing its product – the integration of […]

As a specialist in the field of SEO, you know that a key element of a successful search engine optimization strategy is understanding the various types of search queries that users use to seek information on the internet. Diving into these queries is essential for effectively working on content and site structure, as well as […]

In the era of high-speed internet and instant access to information, users expect to find the necessary data within a matter of seconds. Fast links (or site links) are one of the tools that can help achieve this goal, improving navigation and speeding up the process of finding information on websites. In this article, we […]

When analyzing efficiency, administrators and SEO specialists should not overlook factors such as site traffic and its sources. Let’s delve deeper into this subject. Traffic Sources Organic traffic. This refers to visitors who arrive at a site via search engine systems. Currently, Google is the most widely used search engine worldwide. To attain organic traffic, […]

A press release is a brief and informative communication that provides information about a forthcoming event or occurrence. Its placement is useful for companies and organizations aiming to promote their activities, advancing their products and services. Advantages of publishing a press release: The ability to convey important messages and information to a broad audience through […]

Statistics show that the average smartphone user spends between 5 to 7 hours a day online. During this time, users noticeably prefer fully-fledged applications over browsers. How can one increase the ranking of their own application on online platforms such as Google Play or the App Store? Let’s delve deeper into this article. How is […]