Settings

In today’s conditions, adapting websites for smartphones and tablets has become an essential necessity. According to statistics, users increasingly access websites specifically from mobile devices rather than computers. Consequently, if a website does not have a mobile version or that version is poorly designed, it inevitably reflects on the commercial and informational success of the […]

If the search engine successfully “crawls” the date of the latest publication on the site, it immediately updates this information, treating it as important, and boosts the site’s ranking in search results. The most valuable are those web resources whose content is regularly updated. This is due to the fact that search engines track themes […]

Thanks to Google Discover, website owners can secure the traffic they need. However, since the Discover feed is personalized and contains recommendations for visitors, it definitely has its downsides. The main one is that Google’s algorithms autonomously decide who and what should be shown. Today we will discuss how exactly the Discover feed functions and […]

The clickability metric reflects the actual number of users who visited the site after viewing a specific advertisement. CTR is correlated with other metrics, specifically CR or conversion rate. The conversion coefficient shows the percentage of people who not only clicked on the ad but also carried out a target action: called the listed contacts, […]

Cyclic references are a part of a hypertext document that refer back to itself. Simply put, when someone clicks on such a reference, the current tab of the web resource simply refreshes. Cyclic references are encountered everywhere, and there is an opinion that they contradict the principles of usability, as a result of which the […]

Updating algorithms is the standard action taken by search engines to improve the search process itself and to ensure higher quality results. Today, we will discuss the new updates in algorithms, how they have affected ranking in Google, and you will also learn about the YMYL criteria and how to effectively optimize your site. Details […]