Common Mistakes in Website Promotion

Do you know what mistakes can occur in the process of promoting in search engines? We’ve compiled a list of the most common mistakes for you, as well as those that are less frequent, but still occur.

Frequently Encountered Website Mistakes

The following mistakes are the most commonly encountered:

Lack of Visitor Tracking.

If a website owner doesn’t use any of the analytical systems – Yandex Metrics, Google Analytics, or others, they won’t be able to control traffic. It won’t be clear how many people visited the site and what they were doing there. As a result, it’s difficult to understand what needs to be changed.

No Goals in Analytics.

The new version of Google Analytics implies automatic settings. Therefore, you need to install the updated version.

No Mobile Version.

Today, people use smartphones much more often than computers. Perhaps because these changes occurred too quickly, some web resource owners haven’t managed to create a mobile version. However, according to observations, traffic from smartphones is much higher than from computers. Therefore, it’s worth adapting your sites for mobile phones.

Website Interaction Issues.

If there are usability issues, the site will see fewer and fewer visitors. To control this, you need, again, to use site analytics.

No Work with CRM.

If you can’t use CRM, then at least create a Google table where you’ll keep information about clients. But it’s better, of course, if the work with the site begins with CRM – you need to immediately set up online forms and direct dialing.

Lack of Media Content.

Users don’t like sites where there are no images, photos, videos, as well as various schemes, charts, presentations, and drawings. Plain dry text is difficult to perceive, so add a little creativity to your website.

Slow Website Loading.

If a site takes too long to load, it creates inconvenience for users and causes them to leave such pages. The reason for slow loading can be heavy images, overloaded code with unnecessary information.

No Sales Tracking.

To make the site effective, you need to constantly monitor user behavior, existing transitions and clicks, as well as coverage.

Presence of Multiple Languages.

Sometimes multilingual capability is present, but it has an incorrect structure. To make it work properly, trust its setup to professionals.

Presence of Errors in the Text.

A text with errors is always viewed skeptically by site visitors. If you position your site as a high-end one, hire professional copywriters and editors.

Copied Content.

Do not take images from other sites, as this is called plagiarism. Besides, you may face claims of content theft and even demands for damage compensation.

Poorly Written Code.

Errors in the code equate to permanent problems with the site. It’s definitely not worth saving on this!

Operating Without an SSL Certificate.

Not all site owners think about the SSL certificate, although getting it is quite easy, sometimes even for free. Most users who inadvertently end up on an insecure site will leave immediately and look for information from your competitor.

Missing Robots.txt.

It may be completely absent or contain errors. But, in fact, this file plays a very important role in promoting a web resource. It shows search engines the site itself and informs them about which sections it contains.

What Mistakes Are Encountered Less Often

It is worth mentioning a few mistakes that occur not so often, but they can still slow down the process of website promotion:

Semantic Issues.

That is, it is not even defined, and key clustering is not conducted. Keywords must be distributed across pages.

Incorrect Structure.

As a result, the process of forming links is disrupted, and the site cannot make it to the first pages of a search engine.

Contacts for Connection Not Displayed.

The site must definitely have contacts where a person can get additional information. These are phone numbers, email addresses, and links to social networks. Besides them being posted, you should ensure they are reliable.

To ensure your site functions correctly and generates profit, try to get rid of the listed mistakes.