Content Syndication – Harness the Benefit of Reposted Materials

Today, business owners often consult a content marketer – a specialist whose main duties involve regular recreation and smart distribution of content. Entrusting tasks related to formulating a marketing strategy for website promotion to an expert is the right and most importantly, effective choice.

However, due to the overwhelming intensification of the information flow and the complexity of modern user needs, even professionals find it challenging to generate quality content in the desired volume. When ideas run dry and it seems there’s nothing left to write about, employ the “content repackaging” method.

What Is “Content Repackaging” and Why Is It Needed?

The essence lies in multiplying a single semantic unit of content across several blocks for placement on different web pages. Experienced editors and content marketers actively use this method, as it allows them to:

Expend Fewer Time and Financial Resources on Content Development

Writing a new publication always involves numerous nuances. A specialist needs to gather all the materials, process them, and compile them smartly. The main complexity is in making the narrative on a relevant topic more attractive and intriguing for readers.

Expand the Reach of the Target Audience

Each distinct internet platform has its own “community” of users. Therefore, expanding communication channels with the audience is likely to broaden the core of loyal brand users, thus improving the website’s click-through rate. Publishing varied content also makes interaction with users more engaging. New visitors to the site will be interested in following your newsfeed and are likely to become leads shortly.

Make Full Use of the Existing Semantic Content Unit

If the original text was indeed beneficial and valuable to readers, it won’t lose its worth after syndication.

Expand the Database for Mailing Distribution

People who have recently discovered the brand and have developed a liking for it tend to not only subscribe to the brand’s corporate account. They are also willing to share personal contacts to stay informed about the latest updates.

Let’s explore four main approaches to using the syndication method in more detail to determine which options are most effective.

Strategy 1: Material Syndication.

Syndicated materials are articles republished on third-party internet platforms. Notably, search engines do not classify such content as duplicated. Eventually, both parties involved in republishing the content benefit. Traffic increases on both the original and receiving sites.

To make syndication fruitful swiftly, adhere to these rules:

• Collaborate with platforms whose audience will be loyal to your brand: it’s advisable to choose websites similar in theme for the republication of articles;
• Use reverse syndication, that is, initially place the article on a popular site, and once the buzz settles, implement it on your internet resource. This way, you’ll manage to enhance the recognition of your site and brand, thus attracting potential clients.
• Utilize guest posting: this is one of the most effective ways to build an external link mass and expand your client base. Arrange with influential figures in your niche to mention your brand in their posts. Alternatively, find the right sites for you in PrFlare.
• Don’t neglect self-citation: “trim” the article into concise snippets for distribution on different sites with a link to the full text.

Strategy 2: Content Curation.

Content curation is a highly effective marketing method in information management grounded in systematicity, consistency, and complexity principles. The specialty of this approach is obtaining new content from previously used materials (for instance, translating foreign articles but supplementing them with significant facts in a certain reader environment).

• Extract value from articles that catch your eye: repost such publications on your pages but craft interesting, creative intros from the company’s perspective;
• Compile found articles on suitable topics into a single content matrix. For example, from two publications “Top 10 Modern Films” and “Top 20 Movies from Last Month” put together a selection “Cult Movies of All Times.” However, it’s advisable to employ several quality articles (from 5 to 20) as the primary source;
• Organize specified content chronologically (days, weeks, months, half-year etc.). This way, you simplify the search process for the user and enhance the site’s usability indicators.
• Convey complex thoughts in simple language so that people distant from science or other expert fields not only understand the article’s meaning but also enjoy reading it.
• Mix publications vastly different in form and content. If you approach it wisely and organically merge the articles, the outcome is unique, quality content.

Strategy 3: Material Reworking or Adaptation.

Repackaging content means giving it a second chance.

Transform an informational article into a news post for social media. Readers perceive data better in compact form, but if desired, they can read the publication in full.

• Transform an informational article into a mailing template. Highlight the most interesting and crucial facts in the letter and include a link to the main material source, allowing interested readers quick access to the site.
• Convert an informational article into a presentation or infographic. Visual aids (schemes, diagrams, graphs, images, etc.) are often better perceived and more presentable.
• Enhance existing articles with updated information. If a post published a few years ago garnered good traffic but has become irrelevant, adapt the material to current reality.
• Convert video content into text or vice versa. A good option is transcribing a webinar on a topic. Likewise, reviews are often used as scripts for video clips.
• Make a checklist from a guide: the audience reacts more actively to information in checklist form than to instructions. Moreover, a checklist can quickly and easily be turned into a lead magnet.

Strategy 4: Material Resizing.

The resize method is performed through transformation of publication size. In other words, a single semantic content unit is either hyperbolized or condensed.

• Create a “White Paper” from useful and comprehensible materials (optimal volume up to 30 pages). A White Paper can also serve as an effective lead magnet.
• Make a digest of your own resource’s content. This type of compilation is broader than a chronological article exposure or the “White Paper.” A digest compiles all content ever placed on the site and is not limited to a specific theme.
• Create a detailed informational course from a content compilation. The demand for educational content remains consistently high over the past several years.
• Compile posts from social media into a comprehensive article. The main task is to think through the publication structure and come up with a clickable title. If you have a deeply worked material, start cutting it into more concise blocks.
• Compile scattered articles into a single book and present it in electronic format. A book is a reputational marketing product that in the eyes of the user confirms your competence, authority, and expertise.
• Adapt the article for a FAQ section and place this block at the page’s end after the main material. Prepare answers to the most popular questions.
• Prepare a short video clip with the most interesting and important points from live broadcasts or other streams. These recordings are suitable for social media use and can also be employed in YouTube videos.
• Create branded stickers or GIFs for messaging. Horizontal ties work no worse than targeted or contextual advertising. If users share your sticker packs with acquaintances and friends, it positively impacts brand recognizability and consequently the website’s conversion.

In Conclusion

If you are temporarily unable to create or experiment, use the content repackaging method. By following this approach, you can maximize the benefit from formerly excellent material without halting the development of the company’s marketing business strategy.