Distinctive Features of a Targeted Search Query Optimized Page

In the ranking process, search algorithms rely on a multitude of factors (over 50 conditions are set for text materials, and separate criteria are applied to link attributes and other elements). Often, when preparing a site for promotion, web developers resort to adjusting the published text.

This is not surprising, as quickly bringing a web resource to the top of search results without initially planning its text optimization process is unlikely to succeed. Let’s find out in more detail how an optimized page differs from an unoptimized one.

Features of a Web Platform to Which SEO Optimization Practices Were Applied

Optimized resources fully comply with the following principles:

• The Meta Tag Title is unique and contains the most relevant target queries in their authentic formulation.
• Keywords are used correctly, in their “pure” form, according to the rules of the Russian language.
• It’s not necessary to overfill with keys; their quantity in the text should not exceed three.
• The first target query is placed at the beginning of the article, and subsequent entries are evenly distributed throughout the text block (do not let there be many keys in one part of the post and none in another).
• Words logically combining with each other in the target query are placed together, adhering to sequence.
• The text block is divided into paragraphs and sections (200-500 characters each).
• Numbered and bulleted lists are implemented in the text (at least one).
• One image for every 1500 characters of text.
• LSI-copywriting method is applied: involving both general synonyms to keys and closely related expressions from search engine highlights.
• Title is localized, clearly stating the name of the relevant region or city. This is necessary to conditionally outline the boundaries of the promotion area for the site, adjusting to geo-dependent target queries.
• The content published on the site has a high level of uniqueness, is informative, up-to-date, and easy to read.

Conclusion

To improve a web resource’s position in ranking, increase traffic, and enhance other metric indicators, it is essential to strictly follow existing SEO rules. It is also important to act methodically and accurately, making decisions taking into account the specifics of the promoted site.