External Site Optimization

Content:
External Site Optimization
Types of Links
Anchors
Purchasing Process and Link Surge
How to Build Links
PrFlare

One of the main factors determining the success of any web project reaching the top of thematic search engine results is external optimization – the process of building link mass, or, in other words, placing links to your own resource on other online platforms.
The main goal of external optimization is to improve the ranking and indexing indicators of the web project, thereby increasing its positions in the search engine rankings. Only the highest quality links can ensure success, as they serve as a kind of recommendation for your project.
And the more often it is recommended by other internet resources (through link placement), the higher the evaluation of your site by search result algorithms. The quality of the link mass plays a special role given the continuous tightening of competition among web projects and the improvement of search engines’ methods to combat SEO promotion.
Therefore, the best results can be ensured by trustful thematic projects with a minimal level of spam, as well as a high rating in search engines. At the same time, projects with an unfavorable reputation can significantly harm your promotion efforts.
Therefore, donor platforms should be carefully analyzed during selection. Hence, the success of external search optimization directly depends on two indicators – the quality and quantity of links.

Types of Links

Quality link building is simply impossible if you are unaware of the types of links available. In general, all existing external links today can be divided into two major groups:

• permanent, also known as regular – are manually placed on the project forever, and you pay for their placement once. Therefore, permanent links are considered maximally high-quality;
• temporary (dynamic) – must be paid for over a pre-set period (day, month, etc.), such links on the donor are placed automatically by a script. Their advantages include low cost and speed of placement, however, the quality of the donors often leaves much to be desired, which can lead to banning by search engines.

Additionally, links can be categorized as social – placed in social networks, and natural – where the donors are forums, directory sites, etc. Another classification of the link mass suggests the following types:

• non-anchor – represented by a direct URL of the target page and are not hidden by text (compared to anchors, they have fewer transitions);
• thematic – links placed on web projects with similar topics, which consistently have a positive effect on ranking indicators.

Anchors

Anchors, or anchor links presented in text form, also have a significant impact on the success of optimization. It is precisely the textual content of hyperlinks that is the key factor. Anchors are placed directly in the text content and are an integral part of it, appearing maximally unobtrusive and being perceived positively by users.
Typically, such links are underlined or attract the attention of the donor site visitor in other ways. Anchors can be direct, diluted, presented in word forms, paraphrased phrases, differ with natural (without keywords) or brand (including brand names) inclusion.
Hyperlinks should not be exclusively direct, as this is negatively evaluated by search engines. Keywords must be integrated as naturally as possible into the text of the page. This can be achieved by mixing direct inclusions with regional names, rephrasing phrases, using synonyms or morphological entries – different cases, numbers, various inflections, etc.

Purchasing Process and Link Surge

For external optimization to be realized to the highest quality, before purchasing links, you should thoroughly analyze the current link profile both of your own and competitive web projects, which allows forming an effective purchase strategy.
To avoid arousing suspicion from search engines, link mass should be increased smoothly and evenly, especially for new sites. If you acquire 100 or more links simultaneously on a project, it will be perceived by search algorithms as a link surge, potentially resulting in penalties, significantly slowing down your promotion process.
However, this does not apply to projects that ensured themselves a loud start, for example, through the publication of a significant news event, resulting in millions of links. Remember to maintain smooth dynamics, avoiding sharp jumps in both directions.
Additionally, particular attention should be paid to the process of selecting donor sites, based on the following characteristics:

• thematic similarity (ideally, both the topic and region should match);
• high project visitation (or traffic);
• trust of the online resource – authority, or the level of trust towards it by search engines (can be checked through various third-party services like Checktrust);
• minimum number of placed links (low spammity);
• regular content updates;
• absence in automatic link exchanges (Sape, Seopult.ru, etc.) – can be checked using services like Recipdonor.com;
• absence of filters (AGS, Penguin, Minusinsk, etc.);
• presence in news aggregators or services.

How to Build Links?

The process of link mass building can be implemented in several ways at once; in particular, you should take the following steps (choose the most appropriate ones or test them all):

• register in website directories – and avoid automatic project running through a huge number of directories (as this is negatively perceived by search engines), turning your attention to “live directories with unique descriptions and manual placement;
• publish texts on thematically similar projects – today you can find numerous resources ready to publish unique content with your link, and you can find them through special exchanges. Moreover, the article should be not only unique but also useful and interesting to the visitor, capable of providing you with stable traffic flow to the site;
• publish press releases – the effectiveness is based on the same thing as the publication of thematic articles. However, a press release is distinguished by the mandatory presence of a news trigger and a different material presentation structure;
• leave comments on thematic blogs and forums, actively participate in discussions, etc.;
• add interesting and relevant news to your project that can resonate with the audience;
• conduct interesting and engaging events, contests, and drawings for users, contributing to the natural increase of links;
• place links in social networks skillfully and naturally (for example, refer to the original source of the material presented, etc.);
• place only high-quality, interesting, and useful content for your target audience on your project to encourage them to share the received information with acquaintances and friends.

What volume of links do you need for quality promotion? This is a purely individual question determined on the basis of a set of unique parameters and characteristics of your online project, starting from the theme and concluding with the region of promotion and direction (commercial, informational, etc.)
It’s also worth noting that external optimization can bring you the desired results only when conducted simultaneously with quality internal optimization. If you lack the necessary experience and professional skills – study the detailed step-by-step approach to the issue, or utilize the services of professionals able to competently implement the promotion of your site to the top.

PrFlare – possibly the best way to promote your site independently

Today, hundreds of different link exchanges are available on the internet, used by thousands of SEO specialists. However, this promotion format is characterized by numerous downsides, particularly the low quality of links and target platforms, as well as the costs of placement.
And therefore, today guest posting services such as PrFlare come to the forefront. Thanks to direct collaboration with webmasters and advertisers, PrFlare provides undoubtedly high quality of links, affordability, and speed of placement.
Moreover, here you will find a much wider variety of donor sites and can choose the most suitable option for creating text content for placement – order article writing from PrFlare specialists or provide already prepared material.
Thus, if you wish to reach the top search results in the shortest time possible and guarantee the success of promoting your own online project – focus on the quality of each stage of external optimization, and move forward in time, giving preference to modern outreach services like PrFlare.