Google Explained the Nuance of Mobile-First Indexing

In addition to the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), actively promoted by Google, there are two additional factors that significantly shape trust towards a brand or individual online – reputation and transparency. These critically important elements often get overlooked, yet they are key to demonstrating reliability to search engine algorithms. Reputation as the […]

To ensure complete consistency of key metrics across products within its advertising ecosystem, Google is introducing a fundamentally new approach to tracking and classifying user actions in Google Analytics 4. The previous concept of “conversion” is being left behind — instead of this, user activity will be analyzed using “key events.” This unification of terminology […]

Modern Technologies for Convenience With each passing day, the significance of accurate and operational data regarding locations, companies, and services continues to grow. This is particularly evident in larger cities and for travelers. Google, a leader in the field of mapping services, is taking a new step in developing its product – the integration of […]

As a specialist in the field of SEO, you know that a key element of a successful search engine optimization strategy is understanding the various types of search queries that users use to seek information on the internet. Diving into these queries is essential for effectively working on content and site structure, as well as […]