How and Where to Buy Links?

Contents:
Why are links so important for promotion?
What tasks does buying links for a website solve?
What links to buy – main types
Rental
Eternal
Crowd
What factors should be considered when buying links?
Where is the best place to buy links?

The question of link promotion is one of the most controversial aspects of modern SEO. Nevertheless, buying links today is one of the most effective tools for boosting websites to the top positions in major search engine results. However, like any other field, this process can yield positive effects only when implemented wisely. Therefore, the question of how to buy links increasingly concerns those who wish to elevate their online projects to the top search engine positions.

Why are links so important for promotion?

Search engine algorithms for calculating search ranking essentially evaluate websites very straightforwardly – the better a page matches the user’s query, the higher it ranks in the results. With the constant increase in the amount of quality textual content, search engines had to add another ranking factor – “link citation.”

That is, the more online sources link to a specific project, the higher it is rated by search engines. This factor is precisely why link promotion in general, and buying links in particular, are becoming increasingly relevant.

What tasks does buying links for a website solve?

However, search engine algorithms are constantly developing and evolving, and today it’s not enough to simply buy a link on one of the numerous exchanges – the emphasis is on the quality of the link mass, which is quite challenging to achieve.
Buying quality links can solve the following tasks:

• increasing the authority (or trust) of a web project;
• improving search ranking metrics;
• ensuring a stable flow of referral traffic (attracting new target visitors to the site, expanding the client base);
• popularizing and enhancing brand recognition among the target audience and in the sector as a whole.

Thus, a high-quality link mass is essential for the productive promotion of any web project, as its absence simply cannot compete with alternative web resources.

What links to buy – main types

Based on the duration of operation, and the method of acquisition, all links currently in existence can be divided into several main types. The type of link mass directly influences the method of purchasing them.

Rental

The placement of such links is in the sidebar or footer (not in the text), and payment is made monthly. Their main disadvantage is the unnatural placement, which search engines can easily detect. On the upside, they offer the lowest cost and are extremely easy to purchase.
Rental links can be automatically placed by services like Sape, Seopult, Webeffector, etc., for this:

• specify the target pages and list of queries required to promote the project;
• the system automatically selects appropriate web resources from its database and places the link;
• if one of the links disappears, it is automatically replaced by another.

In this situation, you completely rely on the chosen service and can’t predict the result – whether it will improve ranking or lead to a ban.

Eternal

Eternal links are the most popular among specialists today. You pay once for their purchase, and they are placed permanently. A major advantage is the natural placement – the link becomes an integral part of the page’s textual content, appearing maximally non-intrusive.
Due to this naturalness, search engines find it quite challenging to detect these types of links. However, they have downsides, particularly the high cost and potential disappearance after several years for various reasons (for instance, site sale, etc.)

Crowd

Crowd links are extremely natural and don’t raise suspicions. They are placed in forums and blogs under the guise of a review, comment, or opinion from a real person. Crowd links also require a one-time payment, feature “eternal” placement, and can ensure a good traffic influx for your project.
A notable downside is the time investment. To independently leave just one link, you need to find an appropriate platform, register, build rating, invent a post, etc. And your review might not be published at all.
Thus, the clear conclusion is that a combination of eternal and crowd link masses can bring maximum benefit to your project. Being labeled as spam is minimal, and the mass appears extremely natural.

What factors should be considered when buying links?

The main thing in link promotion is not to harm your web project, so you should avoid low-quality online resources with a dubious reputation. Remember that these platforms should ideally facilitate the rapid achievement of your set goals.
Before starting any promotional activity, define the tasks that must be accomplished ultimately. For example, achieving the first position in Google, promoting brand popularity in the market, etc.
Depending on the stated goals and industry, the factors to rely upon when buying links also change. Here are the main selection criteria:

• the project’s traffic should be more than 500 visitors per day; the higher this parameter, the broader the circle of potential clients. Also, pay attention to the audience’s quality – preferably, visitors should come from search engines directly;
• the quality of the donor project’s link mass – assess this using tools like DR Ahrefs (from 20), TF Majestic (from 10). Low-trust platforms require more thorough checking since the resource might still be new;
• the project’s theme should match your industry and adjacent niches; it is also possible to use mass media and multi-themed platforms;
• the ratio of links to indexed pages – up to 30%, to avoid spammed platforms;
• links should be placed mainly in the main section (preferably announced on the project’s main page), which allows you to get clicks and traffic to your project.

In addition, take a minute to visually assess the donor yourself. Pay attention to update frequency, the number of comments, the presence of errors, ad quality, etc.

Where is the best place to buy links?

Nowadays, hundreds of link exchanges are available online. However, each has its drawbacks, notable among them being a limited number of resources or specific regions for placement, and also an emphasis on temporary links.
This is why outreach services are increasingly replacing traditional exchanges, offering much higher quality “eternal” link mass and a much more extensive range of donor project choices, made possible by manual work production and direct collaboration with both advertisers and webmasters.
For example, the guest posting service PrFlare is distinguished by an individual approach to solving any task. You can independently select appropriate platforms from a vast list of partners based on many parameters, and place your own article with a link here, or entrust its writing to PrFlare specialists.
This service fully guarantees the quality of links and also offers a 7-day money-back guarantee if the material is not placed. Thus, outreach services are today’s ideal replacement for link exchanges and can greatly speed up the process of getting your project into the top results.