How to Enhance Your Website: 5 Effective Recommendations

Currently, two main trends are clearly visible in the field of e-commerce. The first is that digital marketing technologies are evolving at an incredible speed, which leads to an increase in the level of competition in digital sales channels. The essence of the second trend is that since the market is now flooded with a variety of offerings, modern users are becoming increasingly savvy and picky about the product, service, or brand as a whole.

People no longer “cling” to one particular manufacturer; they easily switch from one site to another in search of the most convenient and content-rich option. Let’s figure out how to stand out from the crowd and quickly attract the attention of the audience to your web project.

Effective Ways to Promote and Intensify Traffic on a Web Resource

If you want to “enhance” your site, make it more convenient for both search engines and real users, listen to the advice of experienced webmasters and implement the following SEO recommendations:

Breadcrumbs

“Breadcrumbs” or alternatively navigation tracking — is a special interface element that shows the user’s path on the site from the starting point to the page being viewed currently. Breadcrumbs greatly simplify site navigation, help optimize the structure, and properly distribute pages across hierarchical levels and nesting.

Today, this method is widely used on internet platforms of various types and volumes. To properly integrate breadcrumbs on the site, several important points need to be considered. Firstly, add all pages. Secondly, make sure that the last catalog page does not contain backlinks referring to itself.

Also, create a separate microdata for breadcrumbs to maintain the correct display of the site in search results.

Authorization via External Services

People usually lose or forget passwords from personal accounts of sites they rarely visit. Therefore, it is very important to enable the option of external authorization, i.e., the operation of restoring access to a personal account in “one click” through any of the external platforms familiar to the user.

Practice shows that, this way, users prefer to log in more often using their banking applications, social networks, and mail. Authentication takes less than a minute, and then users can seamlessly explore the site’s content and perform proposed target actions.

Replacing Sharp Angles with Rounded Ones

Psychologists and neurologists say that rounded corners make page content more appealing to perception. This is associated with a so-called “avoidance reaction,” which subconsciously arises when people see sharp angles. Polished rectangles don’t seem natural to us; instead, they are alarming and even cause slight irritation. In such a situation, it’s challenging for a person to focus on the material being shown.

Figures with rounded corners create the opposite effect; they attract the eye, relax, and awaken pleasant aesthetic, tactile sensations. If desired, you can set an appropriate border-radius on any graphical element of an HTML page (icons, images, buttons, etc.).

Utilizing Common Narratives

Jakob Nielsen, a popular American UX specialist, formulated the “law of similarity,” also known as “Jakob’s law.” The designer seriously considered how to make a digital product more “humane and ethical.” During the research, Nielsen realized that people view dozens of internet sites daily. As they do, they accumulate certain user experience: they remember the page layout, the order of object placement on it and respond to familiar fonts and eye-pleasing shades.

To “appeal” to the user, the resource should be made according to a typical template, that is, directly or indirectly repeat other internet platforms from the relevant market niche.

Place the Cart in the Right Place

This recommendation logically follows from the previous one. The cart is the most crucial structural and functional element of the site. Most people are accustomed to the “shopping-cart” icon being located in the upper right corner; thus, when desiring to check the number of selected items, the user automatically directs their gaze to the indicated place. If users do not find the cart where they expected, the likelihood of them not completing a purchase approaches 100%.

Approaching the development of the cart requires all seriousness. It is advisable to also provide a feature that allows you to determine if the cart is empty or not in real time.

Conclusion

E-commerce is an extremely competitive environment, but if you act methodically and persistently, guided by the tips of qualified experts in the world of SEO promotion, you will be able to quickly outpace competitors and gain a strong foothold in the top positions in search results.