How to Improve Your Website’s Ranking in Google Search Results

It seems like you’ve put a lot of effort into improving your website’s search engine ranking, but new tasks that require immediate attention constantly appear on the agenda. Don’t worry and most importantly, don’t despair, everything will work out in due time.
Search engines are incredibly demanding when it comes to ranking. That’s why a webmaster with the goal of advancing their website in the SERP rankings needs patience and must continue the comprehensive preparation of their page in strict accordance with Google’s guidelines.

How to Get Your Website to the Top of Search Engine Results: Key Points

To promote a website, expand your loyal customer base, and use an integrated approach. An SEO strategy is a complex construction that, when developed, should consider the following elements:

Analyze the Competitive Environment

Identify who your direct competitors are in your specified market niche. Thoroughly research their optimization strategy: strengths, weaknesses. Copying someone else’s strategy is not advisable, but borrowing unique promotion techniques from competitors for implementation is approved. As priority assessment criteria, choose the following:

• Relevant region statistics: especially important for localized companies. Look at which product is in highest demand in your area, and try to understand what its “trick” is.
• Specifics of the promoted product, service, business as such: the scaling of companies represented in a specialized industry is tight if additional SEO tools are not used, and targeted acquaintance of the audience with the product is not done.
• The order of arrangement of competitors’ sites: evaluate the link profile of popular resources, analyze donors, and how good the usability is.

All data obtained in the course of an SEO audit, fix and use for comparison with your own site.

Familiarize Yourself with Domain Data

For search engines, criteria such as:

• Age of the domain name: search engines prefer domains with an age;
• Registration period: algorithms better perceive sites where the domain name is set for a long-term payment period;
• Server reputation: before renting a server or hosting, make sure the IP is not blacklisted, sanctioned, or filtered.

Try not to overlook any of the above parameters, as search engines pay attention to each of them during the ranking process.

Develop Semantic Structure

A user enters a specific target query into the browser’s search bar to access a particular site. Therefore, composing a semantic core is crucial. To stay on track and not overlook significant keywords, act strictly according to the plan:

• Collect key queries from competitor sites;<>
• Filter the collected data: sifting out irrelevant queries, adding the most relevant ones;
• Sort all phrases into groups depending on the target purpose (commercial, informational).

You can quickly gather semantics using specialized services or programs.

Properly Structure Microdata

Sites with correct microdata not only stand out in search results, but also get indexed better by search engines.

Improve Content Quality

It’s essential that the articles published on the site thoroughly cover the topics that interest the audience. When writing materials, be guided by principles of conciseness, richness, creativity, and uniqueness. Search engines do not tolerate copypasta and only bring to the top search results those sites whose content represents real value to users.

Build Quality Backlinks

Approach the link-building process seriously since low-quality backlinks will only worsen the position on the search results page. Achieve the opposite effect by acting as follows:

• Carefully select donor sites you plan to collaborate with. It’s better to get one link from an authoritative and popular source than many from dubious origins.
• Choose web resources that are thematically similar. Placing links on thematic sites positively affects ranking and drives potential clients to your project.

Develop Internal Linking

Sites with convenient and understandable navigation demonstrate good statistics in terms of visit frequency and user time on the site. Ensure visitors find it comfortable.

Research Technical Components

In an SEO audit, pay attention to such nuances as all links leading to working pages, the site loading quickly, no duplicate pages, meta tags, ad blocks do not block content, legibility of text, and so on.

Monitor Search Engine Updates

Track important search engine algorithm updates. After all, sometimes previously acceptable methods for promotion harm the site after a new update.

How to Promote a New Site?

A “young” site finds it challenging to break through among the giants in search results. Nevertheless, there is a chance for success. Surpassing competitors and occupying a better position on the search results page is possible if acting step-by-step, qualitatively working through each of the following points:

• Add high-frequency keywords to meta tags;
• Publish only unique content, diluting the text with thematic videos, images, and other infographics;
• Add the site to the webmaster panel, connect analytics;
• Smoothly build a link profile on quality platforms. For example, quickly and easily choose sites for placing links to your project using site promotion articles in PrFlare.

Conclusion

Successful SEO site promotion in search results is always a result of comprehensive work. To ensure your efforts yield the desired results, utilize all available optimization tools and focus on the smallest details.