How to Independently Achieve High Conversion Rates on Your Website

For any web resource engaged in sales, a crucial metric is the conversion rate. This indicator reflects the proportion of users who completed a purchase compared to those who visited the site during a selected time frame. The higher this metric, the better! It indicates that people are not just visiting the site aimlessly; they are interested in the products and are ready to spend money on them.

Let’s consider an example to better understand what conversion means. Imagine a website selling cosmetics. Let’s say over the course of a day, 90 people visited the site, and out of those, 10 made a purchase.

We calculate the conversion rate as follows: 10/90 * 100% = 11.1%.

Website owners should always strive to increase the conversion rate. In this way, their site will become more popular, and they will have to spend less on advertising.

We present to you nine effective strategies for increasing the conversion rate.

Enhance the site with useful content and make it user-friendly

Put yourself in the shoes of a first-time visitor to your site. Pay attention to whether the site has an intuitive menu featuring the most important categories. This includes information about the company’s activities, payment and delivery methods, as well as a section for contacting management. In addition, it is essential that the site opens seamlessly on mobile devices. If all of this is already on your site, that’s great! But if some sections are lacking, then you have work to do.

Many website owners spend money on contextual advertising but don’t see the results. It seems that people visit the web resource, browse it, but do not make purchases. In such cases, it’s important to reflect on the comfort and attractiveness of the site for visitors.

Monitor competitors and build trust in your product

If you notice that potential customers often leave your site to go to your competitors, you should analyze what exactly these competitors offer. What attracts visitors to them? Analyze the structure of their resources, promotional methods, and consider what they do to increase loyalty.

To achieve a better positioning of visitors, place on your site materials that confirm your qualifications – work samples or customer testimonials.

Do not hide information about the company’s ownership and its employees; after all, purchases are primarily made by people. Include photos of the team and provide details about each employee individually. You might also want to record an interview with the owner, who understands everything about the company. Let them explain what goals the company pursues, how it was created and developed, and what achievements it has made over time.

Unify communication channels into a single system

This approach is known as omnichannel. To make it easy for everyone to connect with you and purchase products, ensure accessibility across various platforms. Some may prefer to fill out a contact form, while others may find it easier to interact via instant messaging, and some may choose to view your social media and make a purchase there. The more options customers have to connect with you, the higher the chance they will proceed to purchase.

Utilize email marketing

Email marketing is especially useful in situations where you need to remind customers about their interest in buying something on your site. For example, they may have added items to their cart but then forgot about them. In such an email campaign, you can offer reminders or special deals, such as discounts on selected items.

Include video content on the site

Video advertising today is considered one of the most effective forms of marketing. It allows for a brief, yet original and informative presentation of the company or its products. People find video marketing appealing, as it is easy to digest and doesn’t take much time to view. Don’t overlook this method, as it can motivate visitors to make a purchase.

Encourage actions from new clients

There are two types of clients – loyal customers who regularly make purchases, and new ones who are more cautious. Sometimes it can be very challenging to convert a newcomer into a first-time buyer. Therefore, you need to make a strong effort to facilitate this initial order. Since these clients may still be uncertain about your product, offering them various actions and discounts, such as free delivery and other attractive options, can help.

Optimize the web resource

When it comes to global SEO optimization, enhancing it often requires the assistance of specialists and certain costs. However, you can apply methods of optimization that you can manage on your own. It’s necessary to analyze the keywords that are used to search for your products most frequently. These terms should then be integrated into headings and articles placed on the site.

You can also enhance visitor engagement by improving website structure, ensuring ease of navigation between categories, and showcasing all available assortments.

Attract traffic to the site

To attract traffic, you can utilize contextual advertising. But this isn’t the only method. You can also “advertise” your company on official sites in your local context. Another effective tactic is attracting visitors from social media or placing information about your products on partner sites.

Evaluate the effectiveness of your efforts

To understand whether you are moving in the right direction, it’s important to analyze the work done. No other method can help you gauge the effectiveness of one or another strategy like this. After evaluating, you may adjust your strategy or keep it the same if everything is working.

All the methods described here are suitable for those who want to improve the conversion rates with their own hands. However, in any case, you can always complement your efforts with specialized applications. Work on your site and refine it to perfection. Its usability and usefulness will directly impact the conversion and, consequently, the growth of your business.