How to Set Up Website Monetization through CPA Networks

Today, when Google AdSense can be used by a limited number of webmasters, many of them are forced to look for other traffic monetization methods. Due to these changes, CPA networks have become one of the most sought-after channels.

In this article, we will explain how to quickly and effectively set up website monetization using affiliate programs. We will also explore the advantages and disadvantages of this method.

What are CPA Networks and How Can They Be Used?

CPA networks, also known as affiliate programs, are platforms that act as intermediaries between webmasters and advertisers.

The standard model of interaction is as follows: a CPA aggregator sponsor signs an agreement with the owners of various online platforms deemed suitable for placing affiliate ads. Payment is made only after the client completes a specific target action: placing an order, paying for a purchase, subscribing to a newsletter, viewing a pricelist, etc.

There are several ways to set up monetization through affiliate networks, including:

Publishing with Embedded Links to Offers

This is the most common method familiar to almost every web developer. If you plan to use this promotion method, always remember that the affiliate link should be seamlessly integrated into the main text (so that the client does not realize they are being subtly led to a targeted action).

Banner Advertising

In terms of popularity, banner advertising is almost on par with SEO promotion. It is a convenient and practical format, plus you can find ready-made banner templates on the CPA aggregator. Before publication, you just need to customize the ad “to fit,” inserting the appropriate offer link.

Contact Collection Forms

Today, on sites of various directions, you often come across contact collection forms for phone numbers or email addresses. This is not surprising, as this method allows quickly and without hassle to expand the base of loyal clients, eventually leading to increased traffic.

You can place a contact collection form (phone numbers, emails) in a pop-up window; a topper (an element of promotional construction popping up above the main content of the page), or in a separate section on the site.

Push Notifications

When activating push technology to convert traffic into income, the user does not need to be on the site itself. By subscribing to pushes, the user will receive relevant information about discounts and other beneficial offers (including embedded links to offers) via messages.

To motivate readers to subscribe to push notifications, clearly demonstrate them that pushes contain: unique, useful content, the latest news on relevant topics, information about relevant discounts, promotions, bonuses, and more.

Among other things, this technology allows you to establish contact with loyal clients, expand the site’s functional capabilities, and quickly increase traffic.

Option “Buy on Credit or Installment” (for online stores)

Owners of sites providing commercial services online often use this function because through crediting, they manage to align clients to cooperation for more enduring perspectives. It is also worth noting that the average income of online stores where there is a “buy on credit/installment” button is higher.

What Should Webmasters Consider When Working with CPA Networks?

Working with affiliate programs does not always go smoothly; specialists often have to address the following issues:

• Traffic Limitation by Relevant Geography: when concluding a deal, the webmaster and the CPA program organizer privately arrange a list of regions from which clients are paid. If the advertisement is mislocalized, the attempt to monetize traffic through CPA networks will fail. The simplest way to manage an offer is to set up a storefront with auto-localization of the user’s location.
• Poor Quality Ads: using offers compiled within affiliate programs can be dishonest advertisers or site owners working under “gray” schemes (e.g., casinos, Fast Money, etc.). Therefore, you should approach the selection of a CPA aggregator with the utmost seriousness, checking all available vertical options.
• Lack of offers specifically suitable for you within a CPA partnership: finding a current offer can be difficult. If you have long been searching for a relevant advertising offer in your market niche but to no avail, expand the search area and choose offers that are indirectly related to your business.

Instead of a Conclusion

To not err and use a quality CPA network for advertising, sort all available partner services by criteria like:

• Reliability and Transparency (pay attention to the “age” and corporate policy of the aggregator site):
• The offered catalogue of offers, the degree of their versatility (the wider the list of advertising announcements under launch, the better);
• The platform’s authority (if the CPA network owner company frequently publishes its own expert conclusions on the mentioned topic, this is an unconditional plus);

Another important criterion is the responsiveness and promptness of the site’s technical staff. Before making a final decision on which partnership to give preference to, familiarize yourself with people’s feedback on support work.