How to Write Selling Posts and What Mistakes to Avoid

Many companies use the same methods to increase traffic and profits from their website work, which ultimately do not yield the desired results. The reason is simple – in the process of creating promotional posts, they make similar mistakes. Today we will talk about these mistakes and also give advice on what truly selling texts should be like.

Selling Text – What It Really Is Like

Any text can be made selling if directed in the right way. To sell a product, it’s not even necessary to write directly about it. Selling texts can be those that talk about themselves, share interesting stories or life examples. Such posts increase the level of trust from the buyer and, accordingly, increase demand for products or services.

What makes a selling text different from a non-selling one? From the name, it’s clear that a selling text must sell something, meaning – the reader needs to take a specific action after reading it. This can be a call to buy the product, register on a web resource, share their email address, or take part in a webinar.

Reading the text, a person goes through certain stages. Initially, it’s necessary to let the user understand who you are and why your product deserves attention, explain what actions you expect. At the last stage, explain why the user should take action exactly at this moment.

Main Signs of a Selling Text:

• written for potential buyers;
• easy to read, contains accessible information;
• does not contain clichés;
• advantages of the products that make them stand out from the competition are specified;
• helps to solve problems;
• tells not only about the product itself but also what the person will get by purchasing it;
• includes a call to action;
• provides comprehensive data about the product.

It’s important that one text covers only one topic (one product or solving one problem).

What Mistakes Prevent Texts from Being Selling

It often happens that when writing texts, all details are considered, but they still do not deliver the expected result. We offer you to consider the TOP-5 mistakes that are most often encountered in such cases.

1. Price Not Indicated

Very often, a post about a product does not specify its price. This is done so that people ask questions about the price in the comments or write in private messages. But in reality, a large number of people simply pass by such a post, where the real cost is not indicated, not wanting to bother.

2. Fake Problem

Posts should solve the readers’ problems, so when these problems are just made up, the text will not bring the right reaction. To find out what really concerns or interests readers, just ask them about it.

3. Uninteresting Presentation of the Problem Essence

It is advisable to describe the problems of readers of the topic in words that they use. To make a person really react to your post, they must recognize themselves in it.

4. The Text Does Not Urge to Perform Any Action

As already mentioned above, a selling text must necessarily include a call to action. If it’s not there, the meaning of this text is completely lost. A call can be more than just the word “buy,” as there are a lot more interesting verbs.

5. The Introduction Takes Up Too Much Space

The first paragraph of a post or the introduction is the part that generally emphasizes the problem. You should not make it too big and overloaded. 3-4 sentences will be quite enough to draw attention.

What a Headline Should Be Like

A headline is the first thing a person sees when they come across a post. Therefore, the headline should be as captivating and urge the reader to continue reading. To come up with an interesting headline, use the following techniques:

1. Provoke the reader.
2. Intrigue, but don’t reveal all the cards.
3. Emphasize the relevance of the information in this post.
4. Provide counter-arguments.
5. Share something secret.
6. Cite precise statistical data.
7. Ensure effectiveness of the result.
8. Talk about personal experience.
9. Specify the price.
10. Talk about a free service.

Components of a Selling Text

Let’s consider what a selling text should be like:

1. Attention-grabbing headline.
2. Concise introductory part.
3. An offer – why your product is so valuable.
4. Why it is beneficial to buy the product from you.
5. What problems the purchase solves.
6. Indication of offer time limits.
7. A request to perform an action.

The basics listed above can be supplemented, depending on the direction of activity.

Conclusion

To make your posts precise and hit right on target, you need to interact continuously with your audience. Ask them in stories, in your posts, or during live broadcasts what they would like to know, what concerns them, what they like and don’t like about your page. You can also track what your competitors write about and how people react to it.

Don’t forget about the visual component of your account – attach beautiful images that hit right on target. Offer your subscribers gifts and other useful things. And, of course, try to avoid those 5 mistakes we mentioned above. In the end, when you make your texts selling, you will see the result in the form of increased sales and profits.