Innovation from Google: Now SEO Specialists Can Confirm Their Qualifications with a Special Certificate

Despite previous statements by Google representatives denying the possibility of implementing an SEO certification procedure, the situation drastically changed after the announcement of new scholarship programs for the business sector in the USA under the “Google Career Certificate” initiative.

Google Corporation has taken a responsible step in supporting and encouraging employees of small and medium enterprises to master popular digital professions. The company plans to provide scholarships for training in specialties such as data analyst, e-commerce specialist, digital marketer, web project manager, and IT support specialist. The list of professions may expand in the future, but for now, Google is limiting itself to the mentioned set to provide financial assistance for education to employees of selected companies as soon as possible. It is important to note that the scholarship budget exceeds 100 thousand dollars.

In an official statement, Google clarified: “The scholarship from Google is aimed at improving the qualifications of each individual employee and, at the same time, expanding the prospects of the enterprise itself. After 3-6 months of part-time study, an employee can receive a certified diploma recognized by the international community. No special skills or work experience are required to join the program.”

Google employees, who have achieved success in the aforementioned fields, are assigned to develop and implement the training course.

The list of specialties that can be mastered within the digital marketing course includes SEO specialist. It’s worth noting that search optimization experts welcomed this news. However, as it turned out subsequently, many of them expected to receive a Google certificate a priori, bypassing the necessity of undergoing the training course.

Recall that in 2016, Gary Illyes, an authorized representative of Google, insisted that certificates for SEOs would not be introduced. “Conducting such reorganizations is impractical, as the project of such a global scale would require enormous resources, both financial and human,” he noted. Today’s situation indicates that Google has reconsidered its statements on this matter and decided to introduce certification for experts in the field of search optimization, and it’s free of charge.