Internet Marketing: The Most Effective Strategies

Behind the success of online marketing lies the choice of a successful and appropriate strategy tailored to a specific business development scenario. Indeed, advertising enables the attraction of the largest possible audience of visitors and clients. Moreover, it helps to understand whether you are truly moving in the right direction and what exactly your clients desire.

In this selection, we describe the most popular and, importantly, effective strategies such as contextual advertising, content and cross-marketing, SEO, SMM, guerrilla tactics, and also email marketing.

Initial Steps to Promotion

Many people starting to develop their business simply do not know where to begin. This is normal, as we cannot become professionals in every aspect instantly. This is precisely why the term “marketing strategy” exists. As already mentioned, there are several, and thus choosing the right one for you may be facilitated by a checklist of questions. Responding to them for yourself:

• What does your organization represent?
• Who do you see as your clients?
• How much does your site content align with the desires of your visitors?
• How successful have you been in retaining your audience until now?
• What would you like to change, and how can this be done?

When you are ready with answers, it will be much easier for you to choose a strategy. You will understand which type of marketing is best suited for you—incoming, outgoing, or hybrid solutions.

SEO

We start our selection with SEO. It is one of the most productive methods for website promotion and ad formation. Most people use search engines every day to find products, services, or any information. Results acquired through organic search are particularly important for people. Your task is to raise your site to the top of the search output.

The more user-friendly and developed your site is, the more visitors and potential clients you will attract. If we take into consideration the cost of one click, SEO can be considered one of the most cost-effective options.

What does site optimization entail? These are specific steps aimed at improving the web resource as a whole and its content, particularly. Firstly, you need to select the right keywords, through which your site will appear in search output. Secondly, pages of the site need to load as quickly as possible.

It is not worth waiting for a very rapid result from SEO. The process of site promotion is slow, but effective. Site optimization will take you a long time, but after 3-6 months, you may notice a substantial and lasting result.

Who is suitable for such a promotion option? In general, almost all websites across any thematic area. However, excluding exceptions is necessary. Promotion through SEO will not bring the desired effect for those products that are completely new in the market, as people do not know about them.

Advantages of SEO:

• It has relatively low costs.
• Allows attracting an audience.
• Enhances trust levels towards your site.

SEO can be referred to as the long-term process of promotion.

Contextual Advertising

This promotion method is suitable for those who do not like to wait and cannot afford to wait long. To obtain a quick effect from advertising, you should consider Google Ads or Yandex.Direct. Google demonstrates paid ads among search result outputs, as well as among its partners. Similarly, Yandex proceeds along the same path—ads will reflect on the web pages of Yandex services and its partners.

When searching for a chosen key phrase for advertising, we deal with what are called bids. The search system decides where exactly this or that advertisement will be demonstrated in search results. When forming the bids, several factors are taken into account—how quality the pages are and the advertisement itself, as well as what bid was set for one click.

The most popular are three types of advertising—text (standard), image, and advertisement for specific products. Most often, the payment for such a type of advertisement is determined by PPC (pay per click). The cost of a click depends on popularity.

If you want to use this type of promotion, such as contextual advertising, you need to enter your account within the indicated systems. If you do not know how to create a campaign specifically, it can be easily found in internet instructions. However, this question should be approached with utmost seriousness, as with incorrect settings you risk losing a lot of funds for unproductive clicks. To do everything correctly, you can use professional services.

Google Ads and Yandex.Direct practically fit any directions. However, one must take into account how many competitors you have in your industry. If competition is high, the advertisement may not yield the desired effect.

The advantages of this strategy include:

• Possibly over a short period, attract a large number of clients.
• Those visiting your site will be the ones who specifically need your services.
• The data of results will be very precise.

The biggest benefit is that you will see the effect of your investments almost instantaneously. If the campaign is configured correctly, the traffic will increase, and you can reach your planned target.

SMM

For promoting a business, social networks can be an effective tool. Pages on Facebook or Instagram, Twitter, or LinkedIn can serve as a very powerful tool in developing your business. Overall, the essence of the strategy should correspond to your organization’s policies. However, there is something that must necessarily be present—these are indicators of the quality of your connections between businesses and specific individuals.

The account used for selling should be attractive, contain truthful and important information, and also be regularly updated. The amount of posts depends on the sphere you are working in. If it is a page providing information about your company, several posts per week will be quite sufficient. Internet stores need to have a more active account—it is possible to upload even 2-3 posts a day.

To enhance the effectiveness of the account on social networks, you should also use advertisement promotion in Facebook Ads, which incurs separate costs. No less important is to report on which people constitute your target audience. To achieve this, you need to compose their “portrait.”

While forming the portrait, it is essential to consider the demographic affiliations to a certain age group and gender, material status, and geography. It is also important to understand what interests people have and what they prefer to see online. A person who fits your “portrait” will match in quality with all your clients. Social networks can also be used to guide traffic to your primary web page.

Special Case: Youtube Channel

The Youtube channel can be considered a fairly effective form of content marketing. How does it work? Imagine you are the owner of an internet store, and you need to inform people about your products. For this, you can create a channel on Youtube and upload reviews of your products there. When a person looks for information about your product, they are most likely to come across your video. If everything is done correctly, they will want to buy this product. To ensure that your videos can be found, pay attention to the correctness of the headings and descriptions.

A Youtube channel can also be beneficial for affiliates. If you are one, you need to prove to future clients that a transition from the reviews to the store link is necessary. Most people will likely go through this link. However, even if not, you will still become an expert in the eyes of people, knowing answers to numerous questions.

Email Marketing

Here, we mean the sending of messages. In this way, you build relationships with clients, proving to them that they can trust you. It is very important to create the right text for the message. Ideally, it should address a specific person and also include a call to action (add a link that leads to a product page).

The message must necessarily include a point on the fact that the person consents to you using his or her personal information. Also, the client should have the option to choose—to consent or refuse to receive the mailings.

A simple email account is not suitable for mailings since over time your email could find itself on a blacklist and fall into spam in the future. For these purposes, it is better to use specialized systems similar to Woodpecker, Mailchimp, or Freshmail.

Email marketing is ideal for various corporate sites with blogs or simply for blogs, and also for internet stores. Among the advantages, it is necessary to highlight:

• Reduces advertising costs.
• Quickly attracts clients.
• Opportunity to find good partners.

The effect of this strategy can be felt very quickly. Literally within a few hours after the mailing is generated, you will already see the first results.

Cross-Marketing

Cross-marketing is understood as the process of joining forces with companies that operate in the same sphere and have similar consumers. Advertisement in such a case will complement each other. It is precisely this marketing variant that brings businesses 20% of all revenues.

Combining efforts, various actions may be conducted, advertisements will be demonstrated, and discount cards may be formed.

Cross-marketing does not mean joint advertisement endeavors. To achieve the desired results for both companies, their collaborations should be mutually beneficial. For example, the advertisement may include information about a sports complex and a retail store with sports equipment. Both sides must have similar goals and interests, as well as budgets. Therefore, it is important to agree on this in advance.

Cross-marketing fits organizations that are popular and already have a broad audience. The main advantages of this strategy include:

• Optimization of the budget, which will be used for advertisement.
• Increase in the number of clients.
• A great way to establish relationships with partners.

In most cases when using approaches for cross-marketing promotion, results can be quite quickly seen.

Guerrilla Marketing

This strategy may be referred to as the most profitable in terms of material costs. The only condition for its implementation is the need to pay for work performed as a copywriter. It is not advisable to put in one row with ordinary spam and guerrilla marketing, as the latter relies on the engagement process of various publications in forums and groups. This method is applied both by large and small organizations.

To start, you need to find a forum that has a direct or indirect connection with your business theme. For this matter, search engines like boardreader.com and duckduckgo.com, or tools such as Socialkit can be very helpful. When writing text materials for publications, it will be necessary to attract a copywriter.

All in all, guerrilla marketing does not require specific skills and knowledge, and it also does not need to spend a lot of funds on it. Based on this, it will practically be applicable to any enterprise, clients of which may easily be online.

Thus, to the pros of this strategy belong:

• Low cost.
• Ease of use.
• Adaptability to the requirements of clients.

It is difficult to say when the results of this method of promotion will be seen. A person, having encountered your link, can immediately go to the site and make a purchase. But he also may recognize it much later. Therefore, to see stable results, a waiting period is necessary.

Conclusions

This article compiles the most popular and effective promotion methods for you. As you see, each of them has both pros and cons, and for each, it is worth anticipating results within different timelines. Thus, choose the method that best suits your specific scenario or combine them to increase the odds of success.