Long tail for SEO
What does long tail for online stores involve? Long tail is one of the most popular methods of website optimization (online stores, content sites). Long tail terms are special keywords that maximize traffic from organic search engine results. SEO specialists believe that long tail is an advanced form of optimization for every website.
General SEO works with a large number of keywords (niche phrases, product-related keywords, company names). However, long tail achieves high rankings for individual words and guarantees an increase in target audience.
What is long tail?
Long tail consists of phrases from the long tail that serve to promote various websites, made up of several keywords. As a result, a website is optimized not only for the long tail but also for other thematic keywords that expand the optimization in the chosen field.
Usually, long tail terms are questions that users type into search engines. Long tail consists of two, three, or additional elements and have less competition. Long tail phrases are used by users who know their needs or are looking for something specific. Well-chosen long tail terms generate a modest but decidedly qualitative traffic on the site, boosting its popularity.
What are the benefits of long tail?
- Increase in site traffic
- Stable increase in page rankings
- Faster SEO optimization
- Increase in sales and conversion
Long tail is beneficial for blogs as well as online stores.
Long tail for blogs
Long tail is effective for blog owners who have many subpages. Early blog optimization is also important, such as internal links, well-structured architecture, etc. In this case, long tail optimization allows relevant pages to appear in search results through many thematic phrases.
Long tail is also safe concerning search engine algorithm changes. Long tail helps maintain high page rankings in search engines.
This type of optimization is effective for blogs because users often enter exact phrases and expect matched results. For example, if the blog talks about travel and provides valuable tips on how to travel cheaply, long tail helps present specific pages related to this subject. And when a user searches for a long tail keyword “buy sponsored articles for a website”, they can find what they need. Such actions help the user and present the site’s offer, gaining valuable traffic on the site.
Long tail for products
The same applies to websites that sell various products. When a user enters a long tail keyword into the search engine, they visit the site and have a greater chance of being interested in the thematic offer. Website optimization using long tail keywords is the best way to be visible on the Internet.
For online stores, product presentations will be supported by articles that provide helpful tips related to the products.
Long tail for E-commerce
Long tail allows e-commerce stores to appear in Google search results and increase their store sales. According to research, about 85% of impressions generated in Poland are generated by specific keywords, i.e., long tail. It should also be noted that users often use combinations of keywords instead of single phrases.
Based on this knowledge, long tail is the most useful method for increasing impressions and sales for the e-commerce industry. It can also be said that this method of optimization pertains to inbound marketing and allows constant contact with its target group.
Long tail for service companies
Long tail has good effects not only for e-commerce online stores. This optimization method is also beneficial for service companies, which can also see an increase in visits from long tail phrases. It can also be assumed that users do not use general keywords, but prefer to ask precise questions.
Long tail is also an ideal way to increase website traffic growth for companies that are not well-known to a wide audience. Long tail is beneficial for small and medium business owners to increase their website’s customer base, develop their site in search engines.
