Low Traffic from Google Doesn’t Always Mean Low Quality of the Site

Leading Google employee John Mueller is convinced that sites with low traffic are not necessarily of low quality. They might be qualitative and useful for a small audience, even if they have insignificant traffic and do not receive much attention. He is categorically against removing such resources and suggests creating stronger pages from several weaker ones, thus improving not only the website but also the search results. The sole condition for merging is the presence of high-quality and useful content. If adjusting the text is unreasonable, then the URL is redirected to more popular pages with similar topics, etc. Otherwise, the page is removed.

Why Do Search Engines Want Pages to Load Quickly?

When updating their algorithms, search engines like Google, Yandex, Bing, etc. increasingly consider page speed as a factor determining its position in search results. Below, we list the most important reasons for this situation.

User Experience

The first point is user experience. No one likes to waste time waiting, so there’s a high probability that the user will leave without achieving their goal.

Technical Limitations

The second reason why speed plays a key role in SEO is related to technical limitations. While popular search engines have enormous technological bases in the form of dozens of server rooms scattered around the world, the process of indexing every existing URL is practically impossible. Therefore, from a purely economic point of view, search engines are trying to load websites as quickly as possible.

Rapid Growth of Mobile Users

The last and most important factor is the growth of mobile traffic. It should be noted that since 2019, Google has been using only the mobile version for indexing new websites by default. This increasingly changes the search results and means that when positioning, more attention should be paid to optimizing pages for the mobile version.

Internal Links — Another Important SEO Factor

If you want your site to maintain and improve its positions in search results, you should use internal links within texts. In this way, you simplify navigation for users and at the same time show search engine robots the path they should follow.

The anchor, that is, the link text, also has important significance. It should be a description of what is on the page the link points to. It’s also good to include keywords in it.

Another important aspect is broken links. You should eliminate them for the sake of your website’s SEO.

User Experience – What It Is and Why It’s Important in SEO

User experience (UX) is a broad term that refers to the interaction of a user with your website. The goal of this approach is to create a resource for your audience that will be attractive, useful, and make a good impression. It is important not only how this will be visually represented but also factors like:

• functionality;
• intuitiveness;
• technical aspects (speed, content visibility, etc.).

According to UX rules, searching for information on your site should not cause problems. In this approach, the primary focus is on user needs, their experience, and satisfaction.

The actions Google has been consistently implementing over many years are also directed at attracting user attention. New changes in algorithms confirm that the search engine monitors audience behavior and considers its expectations.

What SEO Actions Are Most Effective?

SEO covers a very wide range of actions, and if attention is paid to only a few aspects, while others remain ignored, long-term success will elude you. Of course, if you have a limited budget, you need to operate in a somewhat more restricted area. So, what should you focus on if you can’t use the entire spectrum of SEO? Here are some suggestions …

• Analysis of competitors and keywords.
• Create quality content.
• Technical optimization of the site.
• Information marketing.
• Develop a strong link profile, for example, by using guest posting.