PBN: How to Use It as an SEO Promotion Tool – Building the “Right” Network of Websites
The PBN (Private Blog Network) is a not-so-conventional method of promotion. Typically, web developers and website owners turn to optimizing the linking profile only after fully utilizing all available SEO tools. In this article, we will thoroughly examine the advantages and disadvantages of using PBNs, as well as delve into the step-by-step process of constructing the given network.
The acronym PBN expands to Private Blog Network, signifying a private network of satellite websites specifically developed to promote the main page in a highly competitive niche.
Domain names often serve as an additional chain of sites, which are frequently acquired at specialized auctions. Additionally, webmasters often engage with dropped domains (domains that have lapsed registration and are thus no longer intended for use). Many SEO specialists argue that investing efforts in PBNs is unwise, as the risks involved are exceedingly high. However, such an opinion is not entirely justified, and we will discuss this further in the article.
PBN: Pros and Cons.
If your chosen strategy for promotion is effective, the domain will steadily improve its positions in search engines, and the relevant metrics will grow. Therefore, it is best not to make any unnecessary moves. Turning to PBNs is worth it in situations where maintaining leadership in the niche becomes incredibly difficult and resource-intensive.
It is essential to understand that the construction of the site network requires:
- Firstly, a considerable amount of time: finding a suitable domain according to its structure and thematic relevance is not a simple task. One must start by checking the domain’s history, ensuring it is absent from any penalty lists, has not been associated with spammy topics, etc. The next step includes formatting and populating each website in the network (and there should be a minimum of 10);
- Secondly, substantial investments: designers, copywriters, SEO specialists, and other experts will all be required to work on the materials. Moreover, most analytical programs and services essential for the work are subscription-based.
- Thirdly, a great deal of personal effort: the process of building a network of sites is inherently fraught with risks associated with the possibility that when identified by search engines, the whole network may come crashing down.
Nonetheless, despite all the threats, correctly organized PBN can become an effective instrument for optimizing the mass linking of promoted internet platforms. Particularly if the discussion concerns an exceedingly “saturated” niche market. The key factor for each page is to provide high-quality content that will be valuable for the audience.
Types of Private Blog Networks
Standardly, the following categories of site networks are distinguished:
Social Networks
Similar PBNs effectively manifest themselves in those market spheres where the competition level is relatively low. A good example would be blogs on platforms like Tumblr, WordPress, Blog.com, etc. To create a network, one needs to utilize an online constructor to build a web page, conduct semantic analysis, and then, diverting from it, write the main chunk of content with links to the promoted site.
Restored from Archives
This involves sites lifted from web archives. This is an extremely unreliable approach, given that you might stumble upon sites that are not indexed by search engines or have fallen under systemic filter penalties.
Niche-Specific
The success of the given type of PBN heavily depends on the fact that you buy a site that is closely related to your thematic focus and not directly owned by its original creator. Most of the time, promotions of similar internet platforms are undertaken by freelancers; they typically possess good metrics in terms of traffic.
Developing the PBN Algorithm
To achieve the desired results and maximize your profit from the developed PBN, it is necessary to adhere to principles of consistency and complexity. The site network is created in several stages, and we will examine each detail:
Selection of Domain Names
The domain name serves as the main structural element of a PBN, and it is essential to approach its selection with the utmost seriousness. Having a good domain at your disposal means you can promptly redirect traffic from it to the promoted site using the linking mass. The cheapest domains are those that have recently expired; however, it is unwise to hastily buy the first random expired domain with vague names. It is better to visit auctions, where in an automated manner you can purchase an excellent domain at a reasonable price.
It is also possible to obtain a domain through specialized services, where in exchange for a subscription fee, you will receive a prepared selection of already suitable online addresses. If such an approach to domain acquisition suits you, register on platforms like:
- expireddomains.net;
- spamzilla.io;
- bluechipbacklinks.com, etc.
It is not uncommon for webmasters to enter the fray and conduct manual tracking of dropped domains, the characteristics of which meet their initial requirements. If you do not have the spare time or the desire to deal with these issues yourself, delegate the task of searching for domain names to freelancers. For a separate fee, individuals with experience in the specified area will help you find a quality domain. The main thing is not to rush things, and diligently check all reports provided.
Website Content
As textual, so graphical content of a web resource should be created at a high level. It is vital that the information published on the site not only addresses targeted queries of the audience but also matches relevant trends in your niche. Involve professionals for copywriting and design, as they will certainly assist you in creating and implementing a content plan.
Hosting Organization
To shield footprints from search algorithms, there are various methods. For instance, through specialized portals like PBN.hosting (domains will be distributed among different registrars). Moreover, via online tools, you can rearrange the order of proxies or set accounts on varying hosts.
Network Management
In order for the network to function as intended and deliver the desired outcomes, it is crucial to clearly define the functional responsibilities of each participant in the process. Managing a web resource is accompanied by a multitude of nuances: from analytics and data storage inquiries to the definition of KPIs and the assessment of current threats. One individual cannot realistically manage 50 resources; hence, do not hesitate to seek specialized assistance.
Conclusions
Building a PBN network is a complex and labor-intensive task that, when executed correctly, can yield significant rewards. Should you decide to embark on the PBN journey and operate strictly according to a plan while consulting qualified advisors, it is quite likely that your internet resource will soon rise to the top of search output rankings and firmly establish itself there. However, if you do not wish to engage in such an arduous process, consider leveraging articles placed on sites with your links facilitated by PrFlare.
