Press Release: What It Is, Examples, How to Write and Distribute
A press release is a brief and informative communication that provides information about a forthcoming event or occurrence. Its placement is useful for companies and organizations aiming to promote their activities, advancing their products and services.
Advantages of publishing a press release:
- The ability to convey important messages and information to a broad audience through mass media.
- Increased authority and trust from clients, investors, and partners.
- Informing the public about events, actions, new products, and services, which can lead to increased interest and increased sales.
- Improved visibility in search systems.
- Attracting the attention of potential investors.
When publishing press releases, it is essential to monitor their quality, target audience, and select the most suitable sites for distribution.
How to write a press release
A press release should be clear, specific, and informative. Answer the core questions: who, what, where, when, why, and how.
Writing quality content requires adherence to established standards and recommendations:
- Avoid using complex terms and long sentences. Information should be presented concisely and accurately.
- The headline should be engaging and informative, instantly attracting attention and conveying the main idea.
- The first paragraph should contain the essential message and answer the key questions.
- It is crucial to use reliable information. Facts and figures must be verified and confirmed.
- A press release must be timely.
- To enhance visibility in search systems, the text should include key words and phrases related to the promoted topics.
- A press release should not read like an advertisement. It should focus on presenting information rather than promoting a product or service.
- The provided material should be tailored to the interests and needs of the specific target audience.
Writing a press release while considering the given recommendations allows for obtaining content that conveys essential information and attracts the attention of potential clients.
Press release for a beauty salon
In a press release for a beauty salon, information about services, promotions, or events can be presented that may interest potential and existing clients.
Below is a sample press release for a beauty salon:
Headline:
The beauty salon “Grace” announces the opening of a new branch and offers exclusive promotions for clients.
Release date: September 18, 2023
City, Country: Kiev, Ukraine
Introduction:
The beauty salon “Grace” is pleased to announce the opening of a new branch, where experienced and qualified specialists will meet even the boldest requests in the field of beauty and self-care.
Main message:
Our new branch, located in the heart of the capital, offers a complete spectrum of services, including:
- Haircuts and styling for men and women.
- Manicure and pedicure.
- Makeup and skincare services.
- Massages and spa procedures.
- Individual consultations on hair and skincare.
Promotions:
The first 100 clients will receive a 20% discount on any service during their first visit. This is a great opportunity to evaluate our professionalism at an attractive price.
Quote:
“We strive to create a unique experience for every client, making their beauty and confidence our priority,” says Alexander Smart, founder of the beauty salon “Grace.”
Additional information:
Branch address: [Branch address].
Working hours: Mon-Fri, from 10:00 AM to 8:00 PM; Sat-Sun, from 9:00 AM to 6:00 PM.
For appointments and additional information, please call: [Phone number] or visit our website: [Website].
Conclusion:
The beauty salon “Grace” is always happy to help you look and feel your best. We are waiting for you at our new branch, to satisfy all your beauty and self-care needs.
Press release for a music group
A press release from a music group is an official statement intended to inform the public, the media, and other interested parties about important events, achievements, news, and changes related to that group. Such content plays an important role in spreading information and creating public interest in the group’s activities.
To better understand how to correctly craft a press release for a music group, let’s consider a brief example:
Name:
Logo of the musical group
Date, time, and place:
The musical group “Group Name” announces the release of their new album “Album Title.”
The city, country – Date: The musical group “Group Name” proudly announces the upcoming release of their long-awaited album “Album Title.” This album is the embodiment of our latest ideas and represents an important step in our musical career.
Quote:
“We are looking forward to our new album reaching fans and bringing them joy and new experiences,” says Anna Unders, the lead singer of the group.
Contacts:
For further information regarding the album or its release, please contact: [Name and contact information for the group].
Follow our social media for more updates on “Album Title” and join us in this new musical journey!
Press release for a concert
To inform the public, the media, and other interested parties about the upcoming musical concert, a thematic press release should be presented. Such an announcement should give information about the date, time, place of the concert, the performers, the program of the event, and other details that might interest potential attendees and journalists.
Sample press release for a concert:
Headline:
A grand musical concert “Concert Name”
[City, Country] – [Date] – We proudly announce the upcoming musical event of the year – the grand concert “Concert Name.” This event promises to amaze you with incredible music and unforgettable night of entertainment.
Date and place:
Date: [Date]
Time: [Time]
Location: [Venue Name or Space]
Address: [Venue Address]
Performers:
- [Main Performer Name]
- [Featured Guest #1 Name]
- [Featured Guest #2 Name]
Program:
The concert “Concert Name” will present to you the brightest hits performed by artists, including [list of songs or compositions], along with many surprises and special performances.
Tickets:
Tickets are already available for purchase on our official website [website link] and at the venue box office. Prices start from [ticket price].
Contact information:
For more information about the concert, tickets, and other available promotions, please contact:
[Contact name and relevant information]
Join us for an evening of music, passion, and inspiration. This event promises to be one of the most awaited in the concert calendar!
Press release of a charitable event
To draw attention to a charitable cause, mobilize support, and for more efficient dissemination of information about the charity event, a specialized press release should be made. Such an informational announcement should include details about the date, time, place of the event, aims of the charity, and key participants.
Here’s an example of a press release for a charitable event:
Title, goal, and mission:
Charitable event “Gift a Smile”
[City, Country] – [Date] – [Organization Name], leading charitable organization, is pleased to announce the launch of its new charitable initiative titled “Gift a Smile.” This event aims to raise funds and support children with limited opportunities and their families.
Event details:
Date: [Date]
Time: [Time]
Location: [Event Venue Name]
Address: [Event Venue Address]
“Gift a Smile” will provide you with unforgettable moments together with children who have overcome challenges and found joy in music, art, and sports. We invite talented artists and performers, who share their stories and inspire us all.
Contacts:
For more information about the “Gift a Smile” event, please reach out to:
[Name and relevant contact information for the event]
All proceeds raised during the event will go towards supporting children and families in our region.
How to write a good press release
To write a good press release, it is essential to apply sufficient effort and time, adhering to all rules and specifics of writing similar content.
Main mistakes to avoid when writing a press release:
- Low informativeness that does not allow readers to gain exhaustive information about the event.
- Dry and uninteresting headline that fails to attract readers’ attention.
- The absence of a clear structure, making the material hard to read.
- Missing contact information for potential clients and media, making it impossible to establish communication with the company for additional comments.
- Insufficient details that could help create a full picture of the event.
To avoid these common mistakes and not waste readers’ time, experienced users recommend consulting with professionals. For instance, ordering a press release writing can be done through PrFlare, whose specialists have substantial experience in this field to ensure high quality, effectiveness, and promptness of work execution.
Bad press release example
A poorly crafted and improperly written press release not only fails to deliver the desired result, but can also become a negative reflection on your event or business.
Here’s an example of a bad press release:
Headline:
Our company presents to you our product.
Our Company, a leader in its field, is pleased to present our new product. We think this is an important event, and therefore want to tell you about it.
Information:
Our new product is a unique item we have developed. It has many functions and can be used in various areas. The product is available for order on our site.
Conclusion:
We hope you will like our product, and you will purchase it. Thank you for your attention.
This example exemplifies lack of clarity and informativeness in the headline, poor structure, and missing contact information.
By analyzing the provided example, we can highlight the key mistakes that lead to a negative perception of the event and brand. It is essential to consider key aspects of writing a press release to enhance its effectiveness and visibility.
Difference between a press release and an advertisement
The primary difference between a press release and advertising text is its informational focus.
Press release:
- Contains exclusively objective information and facts, without active persuasion to action;
- Serves to spread news and events;
- Aimed at media, public, and journalists.
Advertising text:
- Presents a product or service with an emphasis on its advantages and attractiveness;
- Serves to promote a product, service, or brand and stimulate sales;
- Aimed at potential clients and consumers.
In short, a press release informs and shares news, while advert texts are created to effectively promote products or services.
How much does it cost to write a press release
The exact cost of a press release cannot be specified, as it depends on numerous factors, including:
- Event or information specifics. Some themes require in-depth analysis or expert work, complicating the task and affecting the price.
- Text volume.
- Completion deadlines. If a press release needs to be written in tight deadlines, this might raise its price.
- Additional services. Here, optimization for search systems (SEO) and editing can be considered.
- Audience and region. Pricing may differ in regional platforms versus national or international ones.
To get the exact price of publishing a press release, contact PrFlare. The specialists of the service provide accurate information based on specific requirements and goals.
Where to publish press releases for free
There are several online resources where you can publish press releases for free.
- Blogs and social networks allow publicizing press releases and sharing information with an audience entirely free of charge.
- A corporate website. If a company has its own website, press releases can be published on it to inform visitors about the event.
- Specialized online platforms that allow free publication of press releases in various languages.
When choosing free resources, it is essential to consider that many of them have limitations in terms of type and volume of published content, and might restrict distribution and visibility of your press release.
How to order a press release at PrFlare
A press release is an important step in promoting a business or event, so sufficient attention and time should be dedicated to its preparation.
To order a press release, better turn to experienced copywriters from the PrFlare service.
To ensure the specialists of the PrFlare service can fulfill an order, the client needs to:
- Define the purpose of the press release, clarifying what is planned to be achieved with its help.
- Specify the target audience.
- Prepare all necessary information to include in the press release, which should contain facts, figures, quotes, and other relevant information.
- Formulate key messages. They should be clear, brief, and informative.
- Provide contact information for potential media representatives.
Ordering a press release allows you to receive professional assistance from specialists with vast experience in this area, ensuring high-quality production, effectiveness, and promptness of work execution.
Cost of publishing a press release
Pricing for publishing press releases varies based on several factors:
- The platforms where the press release will be published. Common press releases are typically more expensive in larger media and news platforms compared to smaller ones.
- The distribution of the press release to relevant parties, and it might vary in prices based on the audience size and reach.
- The additional services provided, such as the optimization of the press release for search engines (SEO) and monitoring of its effectiveness.
- Region and audience size. Local publications usually cost less than national or international coverage.
The exact pricing depends on the specifics of each order and can be inquired at PrFlare.
