SEO Basics in Design: How to Prepare a Page for Promotion

Let’s consider the key requirements set for the pages of a promoted site. Ignoring the rules outlined below is strictly not recommended if you need to optimize the site and get it to the top of search results in the shortest possible time.

Create Outstanding Meta Tags, Especially the Title.

In fact, the title acts as the “name” of the web page because users see it before clicking the link. When forming this tag, it’s worth following two main principles: using relevant keywords (buy, order, cost-effective, mobile, etc.) and a creative approach. When developing a site, it’s important to allow for manual adjustments of the title on each separate page of the site.

Structure Headers.

It is crucial that there is only one unique h1 header per page. Headers h2-h6 should follow after the h1.

Add Alt Attributes to Images Used on the Site.

Web developers should adhere to HTML rules and as such, specify the Alt attribute for images. In cases where graphics on the page do not load, the textual information will still allow the user to orient themselves in navigation. Both the image name and the alt tag should be created based on the meaningful content of the drawing. Add 1 image to a text block of 1000 characters, 2 images for 3000 characters, and so on.

Organize Text on the Page Not Only Through Headers But Also with Paragraphs and Tags.

Every paragraph should start with a new line, so separate the information with a block element, and separate consecutive paragraphs with a spacing. Developers should format all HTML elements with CSS styles.

Use Special Tags for Punctuation Marks Like Quotes (“”) and Dashes (-).

For example, for a long dash.

Format Styles Used More Than Twice on the Site into a Class.

To simplify code display and optimize loading processes of the site, it’s necessary to put the optimal number of styles into CSS files.

Style Links Uniformly.

Style hyperlinks to external resources in a consistent manner, detailing all nuances in CSS, including color and type of underline.

Choose an SEO-friendly URL That Is Concise and Informative.

Such an SEO-friendly URL is easy for users to perceive and is correctly processed by the search system. If a web developer plans to change the URL of an already published and indexed page, a 301 redirect from the indexed page to the new one should be set up.

Post Authentic Content on Each Web Page (No Duplicates).

Even announcements need to be unique. Search algorithms quickly identify non-unique pages and reduce their visibility.

Present External Links to Search Engines Properly.

Add the nofollow attribute to external links to prevent link weight leakage to a third-party site.

Conclusion
The above requirements will help you improve the site’s positions in search engines.