SEO Optimization for Large Internet Resources and Web Portals
A multi-page website is an exclusive product comprising a variety of components in both form and content. On one hand, these sites contain a significant amount of variable information, greatly simplifying the process of attracting a target audience. At the same time, optimizing large internet resources involves numerous other nuances that won’t pose serious barriers for an SEO specialist engaged in promoting a small web platform.
Let’s delve into more detail on what aspects should receive particular attention to craft an effective SEO strategy for promoting a large internet resource.
Typology of Multipage Sites
A site is considered large if it consists of several thousand pages. Sites of this type usually include:
- Electronic directories, organized like catalogs: they contain a list of products for sale, brief descriptions accompanied by photos;
- Online stores: they are the main actors in digital commerce. In addition to a product catalog, such sites publish customer reviews, expert reviews and recommendations, selections of novelties, etc.;
- Commercial online platforms (marketplaces): such platforms gather commercial offers from various companies and brands;
- Aggregator sites: they function similarly to marketplaces but present sorted materials to the buyer in a structured form (depending on the target query);
- News sites: media services that intensively expand and are supplemented with new posts at frequent intervals.
Web portals, in turn, are understood to be multifunctional platforms where users can utilize various interactive services through a single interface.
Major Challenges for SEO of Large Sites
It should be noted that promoting a large internet portal is resource-intensive (especially concerning the financial aspect). Beyond the significant time efforts an SEO specialist must apply, they will also need to:
- Process and correctly organize an enormous volume of data, both textual and graphical;
- Automate the main processes to efficiently tackle current tasks;
- Mitigate restrictions associated with search indexing.
Effective Methods for SEO Optimization of Large Internet Resources
To quickly bring a multipage web portal to the top of search engine ratings and securely fix it in this position, it is necessary to act comprehensively and methodically. First of all, time should be allocated for normalizing a group of technical indicators (making navigation on the large site convenient and accessible is essential). After this is accomplished, you can proceed to improve the information output mechanism on the page (implementing this is not difficult using special functions).
Let’s consider the most effective methods of promoting large websites in more detail:
Analyze the market niche.
Identify the strengths and weaknesses of competitors, in order to use their promotional experience to your advantage. Pay special attention to semantic development, identify a pool of target queries that your competitors do not use, and implement them in your strategy.
Improve the structure.
When working on a large project, specialists often overlook this point. However, both users and search engines benefit from working with a resource whose structure is based on logically sound principles.
On-page SEO.
The most important stage of preparation, during which you need to:
- format meta tags (title, description, h1) according to the search engine guide;
- make URLs SEO-friendly;
- increase page loading speed;
- detect and eliminate duplicates;
- implement microdata.
Planning the linking schema deserves a particularly serious approach. Internal links simplify site navigation, aiding the formation of a correct informational hierarchy.
Use microformats.
With markup, you can quickly and qualitatively expand the block of text that serves as a content announcement of the page in search results. Corresponding corrections can be made to the snippet in various ways, with the most popular format for data markup being Schema.org.
Use relevant topics and approaches.
To attract more users to the site, create interesting content on relevant topics in your subject area. When the search engine notices that the number of transitions to your site has increased, it will automatically consider the resource useful and important.
Adapt to vital queries.
Through vital target queries, you can easily increase the overall level of site recognition, expand the core of loyal users. Also, do not neglect interactive methods – regularly hold promotions and competitions on the page. This way, you not only acquaint the user with your product, but also predispose them to further collaboration.
Off-page SEO.
As a rule, link building for a large internet resource is more costly than for a small site. This is primarily related to the number of pages for which a link mass needs to be purchased. For convenient and fast link mass growth, I recommend using site promotion through articles on PrFlare.
Use web analytics tools.
To understand how effectively the chosen SEO strategy is manifesting itself, you need to periodically analyze site metrics. Key evaluation parameters usually include: traffic from search output, visibility of certain keywords and their visit frequency, the most ‘profitable’ traffic pages.
Conclusion
If the goal is to increase traffic and sales for the site, act methodically according to a pre-established plan. Take into account the unpredictability factor of large sites and make the SEO strategy as adaptive as possible.
