SEO Trends: Top 5 Recommendations for Promoting Websites in 2021

Table of Contents:
SEO Trend #1: Content Exclusively for People
SEO Trend #2: Showcase Your Skills and Gain an Excellent Reputation
SEO Trend #3: Security and User Convenience
SEO Trend #4: Implementing Local Business Tools
SEO Trend #5: External Links and Branding
Conclusions on Website Promotion in 2021

In 2021, the primary benchmark for evaluating a site’s quality is how quickly users can find the information they need. Search engines continue to develop new algorithms and standards. New ideas and solutions are being introduced, leading to the emergence of new SEO trends.
Today, five current trends, ideas, novelties, or tips should be highlighted. Call them what you want, but with their help, it will be possible to create a foundation for resource promotion. Below, advice will also be provided regarding their practical application.

SEO Trend #1: Content Exclusively for People

As in previous years, in the new year, content is everything! It is what determines the quality of a site from the perspective of regular users and search engines. The logic is simple – quality content in the form of articles, infographics, tables, or videos allows solving visitors’ problems, and therefore a site with such content deserves higher positions.
It’s hard to judge the concept of “quality” since it’s relative. Search engines use a single standard to define quality, users view articles differently, and optimizers – it’s yet another perspective on quality. Several established facts defining the “quality” of content should be highlighted:

• Provide only useful and truthful information;
• Address each question narrowly, especially in a thematic niche;
• Define what tautology and “fluff” are, striving to avoid these;
• Create interesting and catchy headlines, while fully revealing the information;
• Search queries within the text should appear natural;
• Information should be exclusively unique;
• Previously published content can be updated or supplemented over time;
• Pages should not be empty or non-informative;
• Each article should be of appropriate length without “fluff,” but with maximum coverage of the topic;
• Follow a structured text using subheadings, lists, and paragraphs;
• Include visualizations (infographics, images, videos).

Most optimizers spend huge resources on content creation. In this case, content needs to be protected, for which a DMCA application is used in the Google Search Console panel or direct contact with the hosting where the stolen content is placed.
The actions described above preserve the originality of texts and elevate them in search results, lowering the positions of resources where the stolen text was posted.

SEO Trend #2: Showcase Your Skills and Gain an Excellent Reputation

Users must receive reliable, correct, quality, and fresh information. For such purposes, Google representatives use the E-A-T algorithm. Control is exercised over sites that affect a person’s health, safety, and finances. Essentially, all informational and commercial sites fall into this category. Accordingly, accurate information should be placed on them.
Applying E-A-T is not new. Throughout the previous year, optimizers felt its influence, and in the new year, 2021, its impact will be felt much more.
As for Yandex, a similar situation exists here. An analysis of commercial factors and subsequent attraction of assessors occur. Accordingly, the second trend is relevant for both search systems without exception.

There are several tips to ensure content’s reliability and authority:

• Create content that is of utmost importance to the user at the moment;
• The headline’s topic and content should match;
• A publication should have an author;
• Fill out “About the Company” and “About the Author” pages, where current achievements, awards, and even recognitions will be published;
• Add a large amount of additional information (addresses, phone numbers, links to social networks, maps, and much more);
• Encourage users to comment on articles and leave feedback;
• Create user pages if it’s a commercial site (delivery, warranty, payment, return, installment);
• Post external links only on authoritative resources.

According to the experience of some optimizers, after implementing all these factors after the Google Core Update in December, it was possible to increase traffic from organic search by 33%.

SEO Trend #3: Security and User Convenience

User experience on the site – this factor may become the most discussed in the new year. The essence is that in May, a new Page Experience Update algorithm is planned to be introduced. As a result of its introduction, secure and user-friendly sites will have priority in search results.

The search robot will pay attention to numerous aspects:

1. Core Web Vitals indicators. Analyzing the rendering time of visual content, site guest’s response speed to interaction with any interactive elements, and page stability during loading. Checking these elements is conducted through the PageSpeed Insights service;
2. Mobile adaptation. Checked by various methods, even self-entry onto the site via tablet or smartphone.
3. Security. There should be no viruses or malicious software;
4. Application of the HTTPS protocol. Standard practice for modern sites;
5. Absence of pop-ups. An old prohibition from all known search systems.
These components will help significantly improve behavioral factors.

SEO Trend #4: Implementing Local Business Tools

You can’t ignore essential information related to business since it will be useful for potential clients. One of the critical factors is the location of the store or company. You can’t ignore other elements that provide location determination:

• Adding the company to Yandex.Directory and Google My Business;
• Preparing a unique company activity description with the use of search queries;
• Uploading quality photos of the store, products, staff, or service process;
• Enabling the ability to exchange messages between users;
• Publishing current information about promotions or discounts;
• Preparing administrator responses to all questions, reviews, or user comments.

SEO Trend #5: External Links and Branding

The use of external optimization principles should be backed by a focus on users. Links should not just create a link mass but also guarantee guest transitions while supporting this with branding. For such purposes, remember several points:

• content should be interesting, otherwise users won’t want to share it;
• guest articles can easily be published on other authoritative platforms;
• use specialized company directories;
• create and constantly maintain a YouTube channel or social media community;
• utilize thematic blogs, various review sites, guest books, etc.

Link mass is a delicate tool that needs proper management. Excessive jumps or simple downtimes negatively affect the resource state. Therefore, growth should be regular, smooth, and gradual.
Naturalness is the main secret to link placement. Therefore, it’s recommended to use nofollow and dofollow, active and inactive links, with anchor text and without it. Simply mentioning the site or brand name won’t be redundant. Consequently, the best solution for increasing link mass is guest posting.

Conclusions on Website Promotion in 2021

In conclusion, it can only be said that in 2021, the trend of security, convenience, and reliability of sites for users continues to develop. You need to constantly stay updated on current trends and start working right now, ensuring a flow of new users who can eventually become clients. Only constant control will allow the optimizer to win the race and take leading positions in search engine results.