Specifics of Organizing Link Building for English-Language E-commerce Sites
To achieve maximum success in the SEO promotion of your own web resource, it is necessary to act thoughtfully and deliberately, specifically by combining internal optimization with external. Boosting a site by strengthening its backlink profile is extremely effective.
The Benefits of Link Building for E-commerce Platforms
For online platforms created specifically for commercial services, off-page promotion (external optimization) is particularly beneficial. The higher the page ranks in search results, the more likely people will notice it and take desired actions. Raising the status of a site in ranking can be done in various ways, but doing so through the acquisition of backlinks is much faster.
When search engines notice quality and numerous links from external resources to your site, they will deem the information published on your site as very important and valuable to the audience. Accordingly, they will add authority to you and improve your ranking in search results for current queries.
Note: If the scope of backlinks was relevant before, today the quality is more important than quantity. In other words, do not strive to place links with an emphasis on mass quantity. Focus only on trusted resources that have high traffic.
How to Select the Right Site for Link Placement?
When organizing link building for a site entering the e-commerce market, consider the following nuances:
- Request link placements only on authoritative niche-specific platforms;
- Strive to obtain links from different domains as their relative weight is greater;
- Select resources similar in theme. The transition should be logically justified and seamlessly integrated into the overall context;
- Use appropriate clickable phrases under the links (it’s important for the anchor text to reflect the essence of the message).
Today, acquiring backlinks from external platforms is not difficult. For instance, you can register on dedicated link exchanges and participate in auctions. However, this enterprise is quite risky – there is a chance of purchasing many low-quality links and consequently falling under Google’s sanctions (the search engine is intolerant of such manipulations). It is much safer to use outreach services like PrFlare.
Optimal Link Building Options for eCommerce Resources
Having a natural link profile is far more valuable than an artificially created one. Ideally, owners of other resources mention your site in their publications voluntarily rather than for compensation.
To save money and attract attention to your own resource naturally, follow these tips:
Fill the Page with Unique and Engaging Content
Raise current topics and reveal issues that genuinely interest users at the present time. Usually, such publications do not go unnoticed; on the contrary, they gather a lot of organic traffic and engage site owners.
Introduce a Section of Frequently Asked Questions
Add an FAQ block on your page to relieve users of extra problems related to information searching. Along with that, actively participate in discussions on third-party platforms, referring back to your own site when answering user questions. This will help increase recognition, form a positive image, and increase link mass.
Expand Your Circle of Partners
Try to ‘befriend’ companies in your market niche on a mutually beneficial basis.
Monitor Who Mentions the Site Without Hyperlinks
Searching will take a lot of time, but all efforts will definitely pay off. The task is as follows: browse various resources to find mentions of the brand or site without a link. When you stumble upon an appropriate post, contact the article’s author with a request to support the remark with an active link. Many proposals may likely be ignored, but some will reach their recipient.
Remove Broken and Low-Quality Links
Search engines do not favor domains with a lot of non-working links. You can get rid of them in various ways. The first strategy: ask the owner of the donor platform to remove the link. The second strategy: delete the purchased link yourself (if acquired on an exchange or outreach service). The third strategy: use specialized services to detect and eradicate broken links (for instance, Disavow Links Tool from Google).
Generate Expert Content
Interviews with experts in various fields consistently gather many views, quickly boosting traffic. Additionally, such posts are of significant value to media platforms. With a chance, media outlets will post such content in their blogs with a link to you.
Utilize Guest Posting
Nowadays, guest posting as a promotion method is highly in demand. Strike a deal with an authoritative webmaster in your niche, providing them a post for publication for a separate fee. If the article is relevant and substantial, it will naturally embellish other posts, allowing you to quickly build quality link mass and increase traffic without extra effort. Alternatively, select platforms with the help of the PrFlare guest posting service, provide content, and pay for placement. Publications on your chosen resources will be posted as quickly and with guarantee.
Instead of a Conclusion
Decided to actively engage in link profile building? In that case, use all available promotion channels, including social networks. Today, users of such platforms make up over 60% of the world’s population.
To attract audience attention to the corporate brand account, add relevant hashtags to posts, create engaging user selections, and stylishly and brightly design materials. Although link building is a resource-intensive process, the result of your efforts will pleasantly surprise you.
