Churn Rate

You may be wondering why clients have stopped completing purchases and started leaving the site in droves? To find the answers to this question and prevent further errors, it’s essential to analyze the Churn Rate – the indicator of user attrition. In this article, we’ll take a closer look at what this product metric represents. […]

Retention marketing today is considered one of the most effective ways to promote a business. Evidence of this can be found in statistics that provide various insights. It has been shown that attracting a new client requires five times more investment than retaining the interest of existing customers. Profits tend to increase by approximately 3.3% […]