Google

In addition to the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), actively promoted by Google, there are two additional factors that significantly shape trust towards a brand or individual online – reputation and transparency. These critically important elements often get overlooked, yet they are key to demonstrating reliability to search engine algorithms. Reputation as the […]

As a specialist in the field of SEO, you know that a key element of a successful search engine optimization strategy is understanding the various types of search queries that users use to seek information on the internet. Diving into these queries is essential for effectively working on content and site structure, as well as […]

Ad blockers are applications that allow users to engage with website content while removing any form of advertising. As a result, individuals no longer see banner ads, nor do they encounter overlay ads that disrupt the primary content, nor any of its other varieties. Why are online ads so popular on the internet? According to […]

Google supplemental is an additional index in the search system, where sections of certain projects often end up. For a person conducting a search on the Internet, they become invisible. As a result, users do not receive all possible results, and the site itself progresses very slowly. Supplemental results or “Google Supplemental” Google always strives […]

The English word “to ban” has long become part of everyone’s vocabulary. But what specific meaning does it have in the context of SEO? A complete removal of all pages of a site from the search engine results is referred to as a site ban. Naturally, in such a case, your web page will not […]

In search results, there are special blocks such as: advertisements, images and videos, maps. For specific keyword queries, they will take up a significant portion of the first page, and your site may even not appear on it at all. If, for example, you enter the query “stomatological clinic,” you will see a map showing […]

In recent times, there has been much debate about which approach brings more benefit to a website: SEO or PPC. Proponents of contextual advertising tend to argue that proper HTML markup, high-quality SEO texts, and well-thought-out design are simply a waste of time and resources. However, SEO specialists argue that “pay-per-click” is insufficiently profitable and […]

In any market, competition exists, and it also applies to search engine optimization (SEO). Successful companies promote their websites through optimization, impeccable reputation, and unique content. However, competitors can undermine all this effort, which is precisely what is referred to as negative SEO. Backlinks in Negative SEO Previously, for promotion, a sufficient number of backlinks […]