Google Analytics

To ensure complete consistency of key metrics across products within its advertising ecosystem, Google is introducing a fundamentally new approach to tracking and classifying user actions in Google Analytics 4. The previous concept of “conversion” is being left behind — instead of this, user activity will be analyzed using “key events.” This unification of terminology […]

In recent times, there has been much debate about which approach brings more benefit to a website: SEO or PPC. Proponents of contextual advertising tend to argue that proper HTML markup, high-quality SEO texts, and well-thought-out design are simply a waste of time and resources. However, SEO specialists argue that “pay-per-click” is insufficiently profitable and […]

SEO report – this is a special document that includes a list of implemented tasks for a specified period, supported by analysis. The preparation involves a specialist in search optimization, who performs the bulk of the work in promoting the web resource. In the report, it is important to indicate all the metrics that directly […]

SEO promotion for news websites comes with a number of nuances that should be considered when developing an optimization strategy. We will examine these specifics in more detail. Optimize Your Web Resource for Google News Google News is an aggregator where the most current and trending news is compiled from various sources worldwide. The selection […]

Last year, Google users learned that the Universal Analytics platform would no longer be operational starting July of this year. Therefore, all employees of this platform need to learn how to use new analytical tools and focus their skills on Google Analytics 4. Both systems have a lot of differences, making it challenging for specialists […]

In spring 2022, Google announced that Universal Analytics would cease to function, to be replaced by Google Analytics 4. Therefore, by July 2023, users need to change their system version. The issue lies in the fact that users have become accustomed to the old system and this change requires new knowledge. Today, we’ll discuss the […]

You likely encounter and even use Google Discover frequently, even if you’re not entirely sure what it is. Every SEO specialist should know about this important tool and be able to work with it. Today, we’ll explain what Google Discover is, how to get featured on it, and how you can utilize it to drive […]

Do you know what mistakes can occur in the process of promoting in search engines? We’ve compiled a list of the most common mistakes for you, as well as those that are less frequent, but still occur. Frequently Encountered Website Mistakes The following mistakes are the most commonly encountered: Lack of Visitor Tracking. If a […]