What is Marketing Myopia and How to Avoid It?
The concept of marketing myopia was introduced in literature by Theodore Levitt in 1960. It refers to a situation where marketing managers fail to correctly analyze industry opportunities, threats, or weaknesses. Marketing myopia is often observed among brands that cannot detect trends or focus solely on the features of a product/service. Approaches to marketing that […]
How to Establish Communication with Clients in SEO Service Organization Regarding Pre-Sales
Let’s explore what a presale is and how to formally structure a commercial offer in SEO to effectively engage with potential clients. We will discuss the main intricacies of communication with the client, as well as examine common mistakes that occur in force majeure situations. Presale – Understanding the Concept This term can be interpreted […]
Lead Magnet: Detailed Overview of a Tool for Attracting Clients
Online sales are becoming increasingly complex year by year, as achieving good traffic and a sufficient number of leads with the help of a simple website is quite challenging. Therefore, to attract clients and increase their trust levels, two primary methods are used. Content marketing achieves this through expert articles, while the sales funnel utilizes […]
Comprehensive SEO Analysis of a Website: Perform Yourself or Delegate to a Professional?
Spent considerable time, financial, and moral resources on promoting your website, but the efforts are not paying off as desired? Understanding the issue is not difficult; all you need is an SEO audit. The check can be comprehensive or brief. Let’s see which action strategy is more effective and whether SEO audit can be successfully […]
Ways to Increase User Engagement on Social Media
A social media page was once considered successful if it had a large number of followers. Now, quality is more valued than quantity, and the so-called ‘dead followers’ bring no benefit to the page. Today all attention is focused on the active audience, and all actions are directed towards increasing their interest. The Importance of […]
Advantages of Using Storytelling in Advertising and Marketing
Surely, when watching a well-crafted commercial, many have found themselves thinking they stumbled upon an intriguing mini-movie with a captivating plot and an impressive finale. In reality, achieving such an effect is not due to the use of a unique storyline or the involvement of a highly skilled director, but rather a special marketing tool […]
Nuances to Consider When Promoting a Business
The digital commerce sector has significantly expanded in recent years. With the help of internet technologies, today we perform a multitude of various operations: from ordering products and booking appointments with specialists to taking educational courses and selecting cosmetic products. This is precisely why the owners of successful companies put a lot of effort into […]
How to Write Selling Posts and What Mistakes to Avoid
Many companies use the same methods to increase traffic and profits from their website work, which ultimately do not yield the desired results. The reason is simple – in the process of creating promotional posts, they make similar mistakes. Today we will talk about these mistakes and also give advice on what truly selling texts […]
