Optimization

A press release is a brief and informative communication that provides information about a forthcoming event or occurrence. Its placement is useful for companies and organizations aiming to promote their activities, advancing their products and services. Advantages of publishing a press release: The ability to convey important messages and information to a broad audience through […]

For any web resource engaged in sales, a crucial metric is the conversion rate. This indicator reflects the proportion of users who completed a purchase compared to those who visited the site during a selected time frame. The higher this metric, the better! It indicates that people are not just visiting the site aimlessly; they […]

Recently, another video conference was organized and held for webmasters by Google. During the event, Google Search representative John Mueller highlighted the most relevant and significant changes related to search optimization. The SEO expert made several important statements, one of which concerned the status of “Not indexed but crawled.” In response to a question from […]

In today’s conditions, adapting websites for smartphones and tablets has become an essential necessity. According to statistics, users increasingly access websites specifically from mobile devices rather than computers. Consequently, if a website does not have a mobile version or that version is poorly designed, it inevitably reflects on the commercial and informational success of the […]

Information has recently emerged from Google regarding the modification of title tags for web pages that feature content in multiple languages. Specifically, if the content of a site is presented not in the language of the title tag, then the latter will be altered. This is precisely why Google recommends that webmasters ensure consistency between […]

In the ranking process, search algorithms rely on a multitude of factors (over 50 conditions are set for text materials, and separate criteria are applied to link attributes and other elements). Often, when preparing a site for promotion, web developers resort to adjusting the published text. This is not surprising, as quickly bringing a web […]

The abbreviation SaaS stands for “software-as-a-service,” meaning software provided as a service. This sector of the innovative technology market has only recently entered an active development phase, leading to more users recognizing the benefits of cloud services and transitioning en masse to this model of content consumption. A notable example of SaaS model platforms includes […]

A multi-page website is an exclusive product comprising a variety of components in both form and content. On one hand, these sites contain a significant amount of variable information, greatly simplifying the process of attracting a target audience. At the same time, optimizing large internet resources involves numerous other nuances that won’t pose serious barriers […]