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How to Use Google Maps to Get to the Top of Search Results
How to Use Google Maps to Get to the Top of Search Results

How to Use Google Maps to Get to the Top of Search Results

In search results, there are special blocks such as: advertisements, images and videos, maps. For specific keyword queries, they will take up a significant portion of the first page, and your site may even not appear on it at all. If, for example, you enter the query “stomatological clinic,” you will see a map showing […]

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What is Negative SEO?
What is Negative SEO?

What is Negative SEO?

In any market, competition exists, and it also applies to search engine optimization (SEO). Successful companies promote their websites through optimization, impeccable reputation, and unique content. However, competitors can undermine all this effort, which is precisely what is referred to as negative SEO. Backlinks in Negative SEO Previously, for promotion, a sufficient number of backlinks […]

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How to Accurately Determine the Value of an Internet Website
How to Accurately Determine the Value of an Internet Website

How to Accurately Determine the Value of an Internet Website

If you are planning to create your own internet project for sales or intend to acquire an existing web resource, knowledge about pricing specifics is certainly useful. The price of any website typically forms gradually, taking into account certain nuances. However, on the market, the value of web resources is often determined subjectively—buyers are frequently […]

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Long-tail – Low-Frequency Queries in SEO. How to Work with Them
Long-tail – Low-Frequency Queries in SEO. How to Work with Them

Long-tail – Low-Frequency Queries in SEO. How to Work with Them

Currently, a considerable number of companies choose SEO promotion, which is based on a professionally compiled semantic core from keywords. These keywords are typically divided by frequency – the number of queries for given key phrases over a certain period. Some digital marketers believe that low-frequency queries or those consisting of numerous words should not […]

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Website Traffic: Tools and Services for Data Verification and Analysis
Website Traffic: Tools and Services for Data Verification and Analysis

Website Traffic: Tools and Services for Data Verification and Analysis

Contents: How and Where to Check Traffic? Similarweb Alexa Serpstat Ahrefs Semrush PR-CY RDS bar Google Analytics Yandex.Metrika Conclusions Optimizers use a wide range of metrics and assessment options to evaluate the quality of a website, but traffic remains the key indicator. It reflects the popularity and relevance of the resource among users. Having detailed […]