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What is Affiliate Marketing Affiliate marketing is a type of marketing that is based on cooperation between companies and webmasters, where one party (called the “affiliate partner”) promotes the products or services of another party (known as the “supplier partner”) and receives compensation for successful sales, clicks, or other actions completed through their marketing efforts. […]

PR and Business Promotion on the Internet The single most important tool for promoting any business online is content. Although the final elements for sales are, of course, the products and services themselves, it is crucial to properly present them in order to advantageously sell them to interested buyers. After all, a website consists not […]

Statistics show that the average smartphone user spends between 5 to 7 hours a day online. During this time, users noticeably prefer fully-fledged applications over browsers. How can one increase the ranking of their own application on online platforms such as Google Play or the App Store? Let’s delve deeper into this article. How is […]

For any web resource engaged in sales, a crucial metric is the conversion rate. This indicator reflects the proportion of users who completed a purchase compared to those who visited the site during a selected time frame. The higher this metric, the better! It indicates that people are not just visiting the site aimlessly; they […]

According to the Digital Commerce 360 report, over the past decade, the share of online sales in the overall retail turnover has increased from 8% to nearly 20%. Experts note that the largest growth occurred in 2020. During this period, the volume of trade-financial transactions through online services surged from 15.5% (in 2019) to 19.6%, […]

In search results, there are special blocks such as: advertisements, images and videos, maps. For specific keyword queries, they will take up a significant portion of the first page, and your site may even not appear on it at all. If, for example, you enter the query “stomatological clinic,” you will see a map showing […]

In connection with the fact that SEO specialists have again begun to actively use internal links, an urgent need has arisen to elaborate on the place this category occupies in search engine optimization. Basic Knowledge on Internal Links Definition Internal hyperlinks are links that lead from one page of a website to another page within […]

If the process of attracting an audience was previously organized linearly and straightforwardly, today it necessitates a more proactive approach to engage users with a product or service. According to forecasts by experts in the field of search optimization, the share of digital marketing in the U.S. is expected to reach 6.2 billion by 2026, […]