The Peculiarities of SEO Page Promotion by Traffic

Traffic-driven promotion focuses on attracting the maximum number of new users. This SEO strategy is suitable for both large business cases and scalable projects whose owners wish to expand their core loyal audience and stabilize the flow of orders.

Many digital market analysts recommend using traffic promotion and target query promotion in conjunction. They justify their position by pointing out that the number of keywords users search for goods and order services with is significantly larger than the standard list. Thus, to achieve maximum audience coverage, it will be necessary to employ hundreds, if not thousands, of various ‘keys’ relevant to your market niche.

By following SEO traffic promotion methods, you can achieve the desired results in the shortest possible time without unnecessary financial and time expenditures.

For Whom Will Traffic Promotion Be Effective?

Traffic promotion works well on web platforms with more than 100 pages. These can include platforms like aggregator sites, online stores with an extensive assortment of products, and multiple categories and items.

What Should Be Considered When Organizing Traffic Promotion?

To ensure that the work done brings maximum benefit, you need to correctly prioritize and methodically follow a pre-designed plan. Pay attention to the following points:

• Determine the specific goal you aim to achieve in the foreseeable future;
• Check the seasonal demand: Specialists insistently advise not to ignore this parameter when building an SEO strategy. It’s important to have a realistic understanding of the market situation to mitigate possible risks and threats in time;
• Optimize conversion: If some categories are more valuable to you than others, create working plans for each separate section. Thus, you will be able to control the flow of traffic and increase sales in the desired category.

Basic Terminology

Planning to use a traffic site promotion strategy? Then it would be useful for you to know the meaning of the following terms:

Basic Traffic Transfer

Basic traffic reflects the number of users who visited the page via a search query in a month. When implementing a new SEO approach, specialists will be guided by this indicator, so it is extremely important to specify a specific figure in the contract.

Search Query Seasonality

The relevance of certain ‘keys’ fluctuates throughout the calendar year. To learn how user demand changes and to adjust your business plan accordingly, you can obtain reports from search systems like Google and Yandex.

Search Query

These are the words and phrases users type into the search bar, planning to perform a certain targeted action (leave a comment, order goods, subscribe, etc.).

Vital Traffic

Traffic generated by user transitions through branded queries (these are keys consisting only of the company, trademark, or company name, e.g., Chanel).

Noise Words

Otherwise known as stop words—they are symbols, signs, parts of speech that bear no semantic load and thus reduce the significance of the target query.

Key Concepts in Finance

• CPC or Cost-Per-Click – an advertising model that implies calculating the price of a single click. In such circumstances, it is easier for the client to form their budget, as they initially understand the sum required to attract one customer;
• CPA or Cost-Per-Action – this scheme is slightly more complex, payment is made based on user completion of a specific action, such as placing an order;
• ROR or Rate Of Return – this is a metric that illustrates the payoff of the project, calculated considering the volume of investments.

Target Query Categorization

The typology of search queries is based on the popularity level of a specific key phrase in the search engine. Conventionally, all queries can be divided into categories: high-frequency (words used more than 1000 times in the last month), medium-frequency (range of impressions from 50 to 1,000), low-frequency (usage frequency of 5 to 50).

Queries bringing fewer than 5 views are called micro low-frequency.

Conclusions

Page traffic promotion is an extremely effective SEO strategy, which nonetheless requires careful organization and in-depth analysis of statistics in the specified market niche. The more thoroughly you prepare and gather relevant queries, the more intensely you can expand your client base.