Website Structure – Why It Matters
A convenient and logical web resource structure is essential for building visitor loyalty. Moreover, a well-thought-out website has a much higher chance of reaching top positions in search results. To achieve results, it’s advisable to address the site’s structure before development. Yes, it will take time, but the outcome is worth it. If the website already exists, you can find and fix shortcomings. Let’s delve into what constitutes a proper web resource structure and how to achieve it.
Main or Home Page
The “Home Page” is where the user lands as soon as they enter the site. If the structure is convenient and well-thought-out, it will be easier for the visitor to explore sections and find what’s needed. Search engines continuously monitor user actions to determine if they liked the site or not. For instance, if a user enters a site and almost immediately leaves, it signals to the search engine that the site didn’t provide value and should be ranked lower in search results.
What actions should be taken with the home page? Let’s list them:
- Ensure proper textual content. By reading the headings and brief information about the company, the user should draw accurate conclusions.
- Focus on design. The website design is crucial for the user. It should be as attractive and modern as possible, pleasing to the eye.
- Ensure a user-friendly menu. The site’s menu should be simple and understandable, providing transitions to all site pages and giving a clear idea of the range.
Search bots autonomously analyze the site’s structure, so seeing menu sections directly in search results is a common phenomenon with a correctly structured site. Ultimately, there’s no need to first visit the home page; you can immediately land in the necessary section directly from search results.
Company Information
Brief details about the company’s operations can also be placed on the home page. For a more detailed acquaintance, it’s better to have a separate page. While it may not call for purchasing a product, it can indirectly influence such a decision.
The “About Us” or “About the Company” category is necessary for gaining more trust from users. This section should indicate how many years the company has been operating, its existence goals, who owns and works for it. The more data, the higher the search engine’s rating and, consequently, the placement in search results.
Blog with Articles
The blog’s purpose isn’t to sell a product but to increase the level of trust in the company and present it in the best light. In SEO optimization, maintaining a blog plays a significant role, but specialized articles also demonstrate your awareness of what you sell.
Some products require certain knowledge to use. For example, consider a site selling self-produced coffee. When a person buys coffee, they immediately start looking for information on how to brew it correctly. Therefore, the blog can post articles on how to prepare different types of coffee to achieve a truly delicious result. For general development, talk about the coffee growing process and the journey from planting to the customer’s cup. Useful and interesting articles can help your site rise higher in search results and attract more visitors.
Contact Information
Contact details often occupy just a little space at the top or bottom of the home page. But if the goal is to increase the chances of reaching top search results, create a separate page for contacts.
It should contain the following information:
- Full company name;
- Addresses of offices in all cities (linked to maps);
- Several active phone numbers;
- Corporate email address.
Sharing this kind of information with visitors makes the company appear honest and transparent in the eyes of search engines. Moreover, in case of problems, the user will know where to turn.
FAQ, Delivery, and Payment Conditions
To avoid visitors having to personally ask managers the same questions, there should be a section with information about delivery, payment, and product returns. Be honest about which services deliver your products, the approximate cost of each, how long shipping takes, how payment is processed, and whether returns are possible.
In the FAQ section, visitors can find answers to the most common questions about the company or products. Typically, this section includes questions that have been asked most frequently over a certain period.
A well-thought-out and convenient site structure can solve two problems at once. It is a vital part of SEO optimization and improving the site’s position in search results, as well as enhancing users’ trust and disposition towards the company.
