Website Traffic: Tools and Services for Data Verification and Analysis

Contents:
How and Where to Check Traffic?
Similarweb
Alexa
Serpstat
Ahrefs
Semrush
PR-CY
RDS bar
Google Analytics
Yandex.Metrika
Conclusions

Optimizers use a wide range of metrics and assessment options to evaluate the quality of a website, but traffic remains the key indicator. It reflects the popularity and relevance of the resource among users.
Having detailed analytical information allows the optimizer to understand the direction to work in, what promotional tools to employ, and how to effectively apply available resources. Today, a wide variety of services and programs are available to analyze both your own and competitors’ website traffic.

How and Where to Check Traffic?

Sometimes, there is no need to use specialized services to know the traffic. Many informational websites, blogs, or forums publish counters displaying the number of visits in their footer. Clicking on the counter will provide you with detailed traffic statistics.
Commercial websites often hide this information, so their owners are unlikely to disclose statistical indicators. In such cases, special tools are necessary. Each tool provides various options and methods, ensuring functionality is never limited in your actions.

Similarweb

A leading service offering site traffic analysis. Note that the interface is in English, so basic knowledge of the language is required.
The functionality allows you to compile a set of information:

• Total visits per time unit;
• Average visit duration;
• Bounce rate;
• Audience data;
• Queries driving recent visitor traffic.

An additional toolkit will help webmasters assess the extent of external site optimization, compile semantics, account for market data, and more.
This service is paid, with prices starting at $200 per month. However, users receive one week of free access to the full interface and features upon registration.

Alexa

Another English-language service functionally similar to the previous one, offering the capability to gather all relevant data, including behavioral factors. It includes content analysis tools, a comprehensive SEO audit, and the ability to work with keyword planning.
Registration provides a free two-week trial period, but a monthly subscription costs $149. For $299 monthly, 20 users and processing of up to 35 sites are available.

Serpstat

Optimizers frequently use this not only as an analysis tool but also as an initial method for site promotion. The interface is available in Russian.
Competitor site analysis is facilitated through several parameters:

• Traffic;
• Visibility;
• Key words;
• Ads.

The free version provides access to essential functions. Paid tools cost $69 per month.

Ahrefs

A trial subscription can be purchased for $7, offering sufficient tools for site analysis. A full service package for $99 per month gives insights into not just site traffic, but a wealth of data regarding optimization and promotion.

Semrush

In addition to the usual toolset and functions, users can discover which specific pages are the most popular. For ease of analysis, metrics, charts, and lists are utilized.
Standard payment is $99 per month, and includes access to SEO and SMM tools. A more expensive tariff offers data from previous years for comparison.

PR-CY

With free access, 20 site analyses can be conducted per day. A monthly subscription is only $13, and there is also a trial period to evaluate all functionality and capabilities.
Traffic information is averaged, so 100% accurate figures may not be obtained. This service is ideal when the promotion budget is highly limited.

RDS bar

A completely free service offered as a browser plugin. It analyzes sites comprehensively, including traffic. The only downside is that statistics are analyzed only if open data is available.

Google Analytics

A completely free, effective, and reliable tool for optimizers. This service provides comprehensive data:

• Demographic indicators;
• General audience;
• Session duration;
• Search queries with transitions;
• Conversion rate;
• Traffic sources and more.

One advantage is the presence of comparative mechanisms for quality analysis of promotion over different periods.

Yandex.Metrika

Similar to the previous service but with a unique tool called “Webvisor.” It records all user actions on the site, allowing future optimization by evaluating how visitors search for information.

Conclusions

It is crucial to analyze not only your promoted site but also competitors’ resources. Often, webmasters additionally analyze donors before ordering guest posting, but key indicators for each site in our database are already prepared for your review. This will help rationally construct a promotion strategy, considering every detail.