What are backlinks?

Content:
What Are Backlinks?
Linking – How Does It Work?
How to Get Backlinks?
How Long Does It Take for Backlinks to Work?
What Are Good Backlinks?

They are links between two websites and search engines regard them as a kind of recommendation for the linked homepage. If a website has a certain number of backlinks, it appears to Google & Co as a sought-after and important internet presence and thus rises in ranking. Building good backlinks gives your own website more weight and increases traffic.

Internet users who enter a specific term into a search engine receive a list of results after the network is scoured by crawlers. The higher the corresponding page ranks, the more likely it is that the user will visit and use that website. Google predominantly considers web presences that are popular and frequently visited, and backlinks, these digital recommendations on the net, show the search robots that it is a popular and important site.

So if one asks: “What are backlinks?” the answer is: Links between websites but also recommendations of one homepage for another.

Backlinks are an important factor in increasing your own site’s outreach. Only homepages that rank high in search rankings will be found and visited by internet users. A company that wants to increase its online presence or optimize its online commerce is well advised to build a sound base of backlinks.

Linking – How Does It Work?

Links are best described as connections between two or more web presences. If one imagines the World Wide Web as an infinitely large net, then links are the fine threads connecting one point to the next.

But why should you link your own website? Two of the main reasons for embedding links on your homepage are:

• Source citation. If you quote something or refer to a source of information, you should link the original information. This type of linking does not need to be described, as Google recognizes the link as an indication of a source citation.
• Give recommendations or provide further information. A particular page discusses a similar topic or the web owner particularly likes it and wants to recommend it to the user. This type of linking also benefits the site owner by increasing traffic. The site will be found more easily and listed higher in search results, as Google notices it better.

The question “Linking, how does it work?” can thus be relatively easily answered; links that serve as proof of source or that lead to other interesting websites are embedded in the homepage. However, care should be taken to place the links in the right place within web content, so that the inclusion of links does not appear random. If your own website is created using a homepage building system, you can insert the desired link using a specific widget.

How to Get Backlinks?

Building backlinks is not such a difficult task. If you search the net and find websites you like, you can ask the admin or site owner for a link. In forums or on social media, the exchange of links is common practice, and your own website is often connected with others. Backlinks can be set through guest articles or with the help of the comment function on blogs and social media platforms.

However, when asking the question: “How to get backlinks?” in relation to increasing traffic and improving Google rankings for your company’s page, a professional should be assigned the task. Only qualified backlink building results in better visibility on the web in the end, the greater outreach in the web. In professional backlink building by experts, the authority of the page providing the link and its popularity with Google will always be the focus.

A specialized agency offers well-functioning backlinks, and the website operator can save the tedious search for backlinks. PrFlare offers on its website a long list of internet addresses where you can leave a backlink in guest articles. The range of topics and the nature of the presented web presences are so broad that there is something suitable for every website.

Building backlinks is a goal-oriented marketing strategy because search engines rate linked pages higher and place them higher on the list in their search results. Backlinks are like recommendations for Google and internet users and give the linked page more popularity.

How Long Does It Take for Backlinks to Work?

Similar to a spoken recommendation, the impact of a backlink can take time. As known in “real life,” a specific shop in town may be recommended, but it will not be visited until next month’s shopping trip. Or a good friend raves enthusiastically about a particular book, but it is only bought at Christmas. Backlinks are a kind of digital recommendation on the net, and like in “normal life,” it can take time before they pay off.

Broadly speaking, you can assume it takes Google about 5-15 days to identify new backlinks and then evaluate them accordingly for search. For good SEO, the number of links often counts, as Google assigns strong relevance and credibility to a webpage with a high number of backlinks, following the motto: Many recommendations mean the offer must be attractive.
Google scours the World Wide Web every second, year-round, and its crawlers search, after entering the search term, for the correct web result. Since there are infinitely many pages on the net, this search naturally takes time. Nevertheless, the crawlers will eventually come across the appropriately set backlinks and evaluate them positively.

What Are Good Backlinks?

Good backlinks can be briefly defined as links that make your own page more present on the net, attract more visitors, and achieve a higher ranking with Google. But how does one recognize these good backlinks?

To achieve a higher position in search engine listings, SEO and a well-thought-out setup of backlinks play a significant role. It is of little help if your site is linked with homepages of little value for search engines; only backlinks from authoritative sites or high-ranking blogs promise long-term success. However, not only the authority of the site providing the link is an important factor for greater visibility on the internet, but the interconnected sites should also at least be similar in theme. High-ranking websites are characterized by many internet users congregating there to learn more about a specific topic or exchange information; these can be homepages or blogs. If backlinks are built from there, your page gets exactly the visitors desired.

An authoritative page where a link is sought does not necessarily have to be the internet presence ranked in the top ten by Google. Good backlinks are links with theme-relevant pages, often from homepages in your own industry or sector that are highly frequented. But a link to an unrelated webpage or blog can also be beneficial.

So, the question “What are good backlinks?” can be summarized with “Goal-oriented backlinks from authoritative sites.”