Where to Get Traffic for New Sites
Recently, creating online stores has become increasingly popular, and it’s not surprising. In this case, there’s no need to spend a budget on renting premises and paying for utilities. In today’s world, even every offline business should have its own website. However, initially, it can be quite challenging to promote your site and achieve a high volume of traffic. Many people stop maintaining their websites or abandon the idea entirely, even before starting. Today we will discuss how to get traffic for a young online business and consider common mistakes that hinder achieving the desired outcome.
What is a Sandbox for Sites?
Among SEO specialists, there is a theory about the “sandbox” filter, which prevents new sites from taking good positions in the search results. If you just wait, approximately six months later, your page will start to rise to the top. However, you can also continue to develop the site, which will allow you to escape the “sandbox” in a few months. To do this, you need to carry out the following actions:
- Register your site in Google Search Console and Yandex.Webmaster;
- Add the site to Yandex Maps, Directory, and Google My Business;
- Register in social networks and provide links to your accounts on the site;
- Install counters on the site to track traffic volume;
- Start purchasing quality backlinks;
- Work on internal linking;
- Fix errors indicated in Google Search Console and Yandex.Webmaster.
Mistakes Affecting Traffic
Canonical Tag
Setting this tag is one of the most important stages of optimization. This is especially true for pagination pages. The canonical tag should be placed on the first page of pagination. Otherwise, duplicate content might occur.
Filters in Online Stores
Sometimes webmasters make mistakes when working with online stores, specifically with filtering. In such a situation, the search engine will use an additional link (which shouldn’t be there) when crawling a webpage.
Outreach Links
As mentioned above, purchasing outreach links occurs literally at the beginning of the site’s life. To make the purchase of links as natural as possible, it is recommended to start with a small number of trusted sites with a 70 to 30 ratio, where 70% are non-anchor links and 30% are anchor links.
Images for the Site
Images play a significant role in the life of a website. You should ensure their relevance, as well as their attributes: Alt and Title.
Alt is an attribute of the img tag that allows a search engine to notice your image and index it. You need to describe in this tag what is depicted in the image, but select a very precise and concise description. After that, your image will be shown in the search engine for a specific query.
If you do work with images and the Alt tag, you will be able to gather traffic from it.
In Conclusion
Getting traffic to a new site is quite difficult, but if you perform a number of tasks mentioned above, you can significantly shorten the time spent in the “sandbox.” Also, be sure to take into account and address both common and even the smallest mistakes, ensure their quick correction, and then you will be able to lay a solid foundation, which will later become the basis for effective promotion of your web resource.
